You don’t want to cut your budget for digital marketing because you will be in the distinct minority. Some surveys show that just 2% of midsized and small business are planning to cut their digital marketing budget in this year. Even only 28% will leave their budget for digital marketing at the same level.

Where will they spend this additional money? Most of it will be going for increasing marketing on social networks, the average for mobile marketing and less for email marketing.

Some predictions are that marketers will increase mobile marketing spending 118% and social media marketing by 90% over the next 5 years.

How much money should you spend on digital marketing?

Some specialized research companies find that the average companies spend about 11% of their entire budget and about 7.5%of their revenues on marketing.

What is the reason that average digital marketing budget growing so fast?

   - This kind of marketing is cheaper than traditional marketing methods;

   - You can implement it fast. To run the online campaign, you will need literally a few minutes, until all other traditional methods take time;

   - In some cases, you can measure ROI (search engine marketing and pay-per-click);

   - You can quickly change your campaign so it can reach the best audience. Using analytics tools you can find what picture, offers or marketing copy in your ads bring you the best results. Also, you can change those who have pure results and get immediate feedback;

   - With the right SEO and SEM strategies, you can reach a huge number of customers. This is especially important for the small companies because they can compete more effectively on a digital playing field. They can’t hope to afford as many TV commercials or print ads as a major department store.

Where can you be short when you run your digital marketing?

Your digital marketing can give you bad results if is not mobile-friendly. Many local businesses have websites who was still not adapted to mobile phones. It is unforgivable in the era of smart mobile devices. And not just this... Google is now rewarding mobile-friendly sites with higher search rankings, and this can reflect badly on your results. That means, your next task is to make your website mobile-friendly.

Importance of Mobile in Digital Marketing

The conclusion is that your digital marketing budget should be higher this year. If you invest smart in digital marketing, you can expect growth of your business, and this is a major goal for every company, small or huge.

Follow me on Twitter – @SrdjanKali.