Many new ways of communication have made it seem like the old ways are dying (email), but there is more than meets the hype! Email marketing is actually still one of the most effective tools to use if you want to market your business. Millions of emails are circling through the Internet every day and if you count something in millions, it should not be neglected.

Many new businesses focus on content marketing as one of the most popular ways to reach a wide audience these days, and email marketing is taken for granted or even overlooked completely.

After exploring this topic for a while I decided to create a short list of reminders on why is email marketing still relevant for everyone.

Customers Love Email

It may not seem logical, but customers actually love email. A research from Adestra has shown that 73% of millennial consumers say they would rather use email marketing as form of communication with companies that any other form. Those are pretty big numbers!

Also, emails are becoming more modern and personalization is taking over. If you are talking to your customer like he is an actual person, you are much more likely to get a reaction. Any email marketing software worth your while will allow you to personalize your emails for the most effective results. Through the landing page used in your inbound marketing strategies, you should now at least have the users first name, last name, and email. Your CRM database can now take that basic information and personalize every email sent to that individual. Just like that, you can send a personalized email to every person in your database, and this does make a difference. Personalized emails see an improved click-through rate of 14%, increase in conversions of 10%, and personalized subject lines see a 26% higher open rate.

ROI is Huge

Email marketing services have proven many times over that they can create a huge spike in ROI. Various researchers have shown that the average ROI of email stands between 4,300% and 4,700%. This must be a mistake, right?

Email has been recognized as one of the most profitable marketing channels as you are not spending nearly as much money on design, media, influencers, etc. If utilized properly with inbound techniques, personalization, and segmentation then all of your emails should be in front of the right person at the right time. This is why inbound marketing is SO important to your email marketing campaigns and will help spike your ROI beyond measure.

Remember, it’s all about the user. When the user is receiving content that they want to be receiving, then they are much more likely to move down the sales funnel and this is why email has such a high ROI. Users are getting content that they want to receive which is further nurturing them down the sales funnel and it’s costing you or your business very little monetarily, especially when an automated, data-driven email system is in place.

Not Expensive

Should you decide to purchase marketing automation or customer relationship management software (which we highly recommend), there will be an initial financial investment. However, after that first expenditure, the cost is often less than a penny per message. With email marketing, you won't have to worry about media buys (like in radio and TV) or postage or print charges (like in direct mail).

On top of that, marketing automation software reduces the time commitment associated with email marketing—scheduling, sending, database maintenance—making these campaigns even more cost-effective.

These reasons are just the tip of the iceberg, so if you are interested in more, please let me know!