If you don't use social media power to promote your business, you are making a huge mistake. Social media can be used for different things, and if you run your own business it can help your business grow. Social media marketing has proved to be a perfect weapon for business promotion.

It is cheap, easy to use and can reach big auditorium.

In the next few words, I will try to give you a few reasons why to automate your social media.

Time Saving

This is a major benefit with automation. You can set it up in advance when posting.

For daily posting, you must be on your computer every day. It is not always possible and with automation, it will look like you are. Sometimes you can forget or miss to post or share photos and articles you should, but automation can help you solve this problem too.

You can notice that your audience uses social media in a specific period of the day, and posting in that period will bring you more interaction with your post. To achieve this we can schedule our posts and reach more visits and shares. With more engagement, you will have more potential customers.

Brand Presentation

Everyone who runs some kind of a business knows the importance of branding. It represents your company's unique identity, services, and products. Automation tools for social media can help you to shape your strategy that tells your story with scheduled posts synchronized with a business' other sites. That makes a consistent, branded content. With analytics, you can discover when is the best time to post your content, to reach your targeted audience.

Curation

Posting time-sensitive content can take you a lot of time. Automation sorts content by relevancy into defined channels. It saves your time you will spend scrolling thru your images and memes searching for particular ones.

Flowing Content

Automation gives you an opportunity to post your content in perfect balance. With scheduling, you will no longer overload your followers with a bulk of posts at the same time. It can become annoying and as a result, you can have a huge number of “unfollow”. Automation will post at the most appropriate or scheduled time.

With scheduled posts, a few times a day, you can achieve better noticeability and more shares. A reliable posting leads to a strong following and loyalty of your audience.

I hope that article you just read helped you understand why to automate social media. Especially if your run your own business.

Follow me on Twitter –@SrdjanKali.