Simple Guide for Successful Profile on Social Networks

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Simple Guide for Successful Profile on Social Networks
Srdjan Kali

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Srdjan Kali

Sep 22, 2017

Become the leader in your industry.

Social network management has become an integral part of every business. Many owners of small and large companies are slowly beginning to realize the full potential that the Internet has and how the development of new ways of communication can influence their business. What plays a key role in branding is approaching to final users.

The target audience spends most of their free time on social networks, so the number of users who daily use Facebook since 2014 has not changed - it has remained at 70%. It is precisely this field that has given space for the development of company profiles on social networks and strives to remain relevant in branding. However, there are some rules of behavior here as well.

See what each company needs to successfully lead the profile on social networks, increase the number of followers, and improve the overall experience and services it provides to its loyal fans.

Be unique

In the sea of small companies that provide almost the same services of equal quality, it is difficult to build a picture of a company that is different for something. The secret is in an authentic content that your team of creators should make and who will present your services in the best light.

What you will first highlight is information about a company that you need to fill in, in certain fields, and further away from you depends on how you will present your services. Whether it's a unique design for your site, which should be aligned on all social networks in order to create a recognizable brand, or, in addition, a video blog through which you will address the target audience and solve their problems - the choice is entirely on you just need to make sure you're different.

Pay attention to the time of publication

Research has shown that the content you post on social networks will be better accepted if you set it up at a certain time. For example, if you know that your target audience on Facebook is sleeping from 1 night to 7 am, and working from 8 to 4, the best time to post it would be after dinner, that is, when the audience is present and when spending time scrolling through the latest posts - then an ideal opportunity is shown and increases the possibility that your post will be noticed and will be responded to it as you wish.

You should always aim to make the traffic on your profile organic. You can accomplish this by carefully using the popular hashtags (#) that will make your content even more popular to the ultimate audience and help make it more visible. If, however, you decide to pay for the promotion offered by most social networks, it would be best to boost it on the target group at a certain time - so you can be sure that the investment will surely return.

However, it is quite another situation on other social networks, such as LinkedIn, Pinterest, or Google+. They are used for completely different content, for completely different purposes, and accordingly, it would be good to explore the interests of your followers on different social networks. For example, on Pinterest is the majority of the female population, and there you can target some content that will attract signals from their accounts, all depending on the industry you are dealing with.

Stick to neutral topics

Although tricky topics are easy to become viral, it's better to stick to your industry and concentrate on neutral topics. When you want to build a brand of a small company on the Internet, one should always keep in mind that professionalism must be preserved, because being on social networks can slightly distort the seriousness, which is something that can jeopardize your reputation.

If an interesting topic directly does not concern your industry, it would be better to avoid it. So, for example, religions and politics should not be on the list of the content of posts on social networks, as it may result in the rejection of potential clients.

Be moderate

One of the things in which professionalism is reflected is to know exactly when it is sufficient and when it is necessary to stop. So, for example, you should not post 20 posts or tweet more than 4 to 5 times a day for a while, while in the next two months, you will completely neglect profiles on social networks and leave the followers down, without sending a response or providing new content.

Carefully disseminate your obligations and, if necessary, print out a schedule for the next period to be observed and which will not interfere with your other duties.

Be creative

After a period, it may happen that the content you publish becomes boring to your end users and decide to leave you because you do not feed enough of their curiosity. To prevent this event from happening, try expanding your scope and instead of everyday images, try uploading video clips, open a video blog, or simply write in a different way.

For example, the text that is intended for the audience on LinkedIn is different from the text of a viral character that is intended for Facebook followers. Clearly, determine what goals you are on at the social network, and try to keep the lines on each one by adjusting the content.

Long-term credibility

You cannot expect a return on investment (ROI) to come overnight. Be aware that investments will only be paid after a certain period of time and that during this period you will have to work hard to build credibility and reputation, which is not achieved just like that.

If you notice that the tactic you are applying badly affects your financial aspect, review it from time to time and, if necessary, adjust it to the circumstances.

Define surplus promotional content

Before clicking on the "publish" button, it's important to ask if the post contains too much promotional material. We always have to keep in mind that people on social networks have made their accounts for communicating with their friends and that they certainly do not like when someone tries to propagate promotional material in the form of spam every day.

After all, social networks should help firms to get in touch with their target audience and potential customers, listen to their comments and follow their wishes, and listen to suggestions for improvement - not to dismay them. You just need to learn to maintain a balance between a reasonable number of entertaining posts and those that promote the services of your company.

The last rule would be that there are no rules in the management of social networks because it can eventually be reduced to the monitoring of the inner feelings. Sometimes you may be able to expand your network of companions and friends on social networks by mere luck, but what's hard to do after that is to maintain that network. If you begin to spam, it may happen that all effort goes into the water, as you can even more like your followers by constant improvement and the visible development of your own skills.

Follow me on Twitter – @SrdjanKali.

 

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