Google is constantly improving its ranking algorithm in order to provide users with the most relevant and high-quality content. For webmasters, this means that the danger of Google punishments, or penalties, is constantly rising, and that's why we need to know the factors on the basis of which Google punishes us to avoid disagreements with this browser.

Black hat methods SEO optimizations that used to go in past are no longer passing, and sites that use such techniques have been penalized and removed from search results. If you want to succeed in SEO optimization, avoid the following activities that can bring you penalties:

ON PAGE REASONS FOR GOOGLE PUNISHMENT

No Site Map - Google uses a map of the site to see what the structure of the site is.

Error 404 - If your site has many broken links and users often get error 404 pages, then you have a threat of being punished because Google does not want to send users to a non-existent site.

Overloaded with ads - Google will punish the site if it focuses more on ads than on content.

Too many redirected pages - Often used 301 redirects can lead to penalties from Google.

Loading Speed - Google ranks better sites with high loading speed.

Malware / Virus - If your site has any kind of virus or malware on itself, it will be removed soon from the search results.

Unnecessary Use of H1 Tag - This tag serves to tell the search engines what the article is about. It is ideal to have one H1 on each side, and the other titles to be H2, H3, etc. ...

Keyword density - The text should not be cluttered with keywords. It must be naturally written, and the ideal percentage of keywords is about 2.5%.

Hidden Text - Any website whose text is hidden or is associated with the background color will be automatically punished.

Copied Content - It's not fair to copy text from other sites. Google knows exactly from what sites you copy and can punish you for that.

Spam Comments - You need to pay attention to spam comments, so you need to manually accept comments on your blog.

Poor Quality Content - The latest version of the Google Panda Algorithm aims to prevent the appearance of sites with poor (too short and low quality) content in the top search results. So make sure you write content that is good and useful to your visitors.

OFF PAGE REASONS FOR GOOGLE PUNISHMENT

Link Exchange - It was a perfect and free way to build links in the past, but these days it is one of the main factors for getting the penalties.

Paid Links - used to be the most effective way to get backlinks from strong sites and increase PageRank, but after changing the Google algorithm, many sites are banned.

Links from unimportant sites - Many sites build links with almost irrelevant sites that have nothing in common with them.

Everywhere the same Anchor text - If all the links to our site have the same anchor text, then Google will identify us as spammers and will punish us for excessive and unintentional use of targeted keywords.

Farm of low-quality articles - Google will recognize if you only play on quantity and if you generate low-quality and spam articles.

Links from Malicious Sites - You can often get penalties if you have links to malicious sites, or if you personally link to such sites.

Too many affiliate links - If your site is promoting affiliate products, then better blur your affiliate links because Google does not like them.

A lot of fast earned backlinks - If you have a new site, it's natural that in the beginning, probably, no one is linking to you. Do not build plenty of artificial links.

WHAT TO DO IF GOOGLE PENALIZE US?

Do you have reduced number of visitors? Did you notice that you fell far from the first page? Without panic, almost every problem can be solved. Here are some tips for a quick recovery:

•Do not panic. Even big sites sometimes suffer penalties.
• Use Disavow Tool to remove conflicting backlinks.
• Ask for reconsideration by Google.
•Wait. Sometimes it takes some time for your requests to be considered.

Sometimes it's better to leave the site than to run a battle with Google penalties. In most cases, the problem can be solved with a little effort, eliminating bad links and changing of controversial content.

Follow me on Twitter - @SrdjanKali.