All researches show that Mobile marketing is now representing one of the largest forms of digital marketing on the global Internet market. This innovation is now capable to provide all necessary information's, goods, ideas and promote services to customers. The technique of Mobile marketing is described as any activity connected with marketing that is conducted by using a network that mobile phone users are connected to all the time.

The greatest benefits of mobile marketing include the possibility to provide and send locations, information's and all data that must be delivered in short period of time using a large variety of channels, which includes app based marketing, push notifications, SMS, MMS, QR codes, voice email, mobile advertising system and even by using automated calls. Nowadays, we are living in the era of Smartphone's, mobile marketing is organized via push notifications and this is essential to promoting services, creating loyalty to certain brands, encouraging others to buy services and products, but also creating an environment for customers to return and buy more.

I give you several mobile marketing trends:

Instagram ads

Recently, Instagram adds rolled out to the public, so many people think that we will witness a big number of brands moving on this, it is well known fact that we can use Facebook's targeting.

The fact that you can use Facebook's targeting makes this a "Running without Stopping" option. More and more marketing agencies are now explaining the huge benefits of marketing through the Instagram. In the near future, we will see more and more brands using this option for advertisement. A few companies that my research contacts have spoken to said, "We all want to be on a photo sharing app".

The reach is absolutely enormous, everyone use Instagram and this is great opportunity to create a post that gives the user a opportunity to reach companies through a paid ad on Instagram.

Since the launch of this platform, market people were so frustrated because they couldn't put a link in an Instagram post. But now that option is available, and everyone can have it by paying a certain price. It is expected that Creative advertising content on Instagram will have a very bright future.

Video ads

Mobile video advertising is growing rapidly. As more people shift away their eyes from TV screen to the smartphones, advertising is making more and more money. This is the art of capturing someone's attention with a video, but also to make them tap on an app or a website. This is a key role of the mobile video format. By the year 2020, the mobile video marketing is expected to become 13 billion dollar industry and bigger. It grows rapidly since 2015 and it is expected to continue in 2017.

In this particular infographic compiled by the team behind Website Builder (websitebuilder.org), you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

Here I give you 104 Facts about Mobile Marketing

References:

websitebuilder.org