Here are some indicators that can show you how your content is doing.
Time on page: Depending on the length of the article, the time on page will tell you if you had more readers who took their time to read the article in full, to skim read or who just glanced at the title and left
Scroll depth: If the scrolling heat map shows that more readers scrolled deeper down towards the end of the article, it means that more people actually read it.
Event tracking for Video: You can measure how many playes, pauses and stops were made on your video, and the average playing length
Comments: If your article page allows comments, the number of comments and the quality of discussion is an indicator of the quality of the initial article
Printed Articles: If you have a print button on the article page, tracking this as an event will tell you how many people found the article important for their work or some other activity, as they probably needed it as an offline reference, documentation or part of a report.
Emailed Articles: If you have the option to email an article from the page itself, it is a strong indicator that someone enjoyed the content, as email is the most intimate form of engagement.
Social Media Shares: The number of shares to social media are an indicator of quality, as people will not share something they did not enjoy. The shares that happen after an article has been read are more relevant of course (you can track these as events)
Favorites/Likes: Whether you are using a native favoriting option or social media likes, these are also a good indicator, especially if you can track them as events that happened after the article content
Thanks to Milos Milosavljevic.
Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned. See the checklist here.
Special thanks to Sally Falkow
Read also: How Does Google & Facebook Measure Your Content’s Quality?
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