Social Media and SEO

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Social Media and SEO
Srdjan Kali

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Srdjan Kali

Nov 12, 2017

The development of social media brought about major changes and new trends in the Internet world.

Quality content is the key to successful ranking on Google - Matt Cutts, Google.

This quote, of course, confirms the old, little-neglected theorem - the content is the king. However, it should be noted that content for content is not sufficient.

All SEO ranking signals are about some sort of content - Duane Forrester, Bing.

You've probably also heard that social networking is the new SEO. The main search engines are focused on providing the best possible search to their users, otherwise, they cease to be "major". Therefore, sites that offer more relevant content gain greater visibility in search results.

Okay, these are some facts related to content, but what about social media? Before we deal with it, we give answers to one important question.


WHAT IS THE RELEVANT CONTENT?

The relevant content is a tried and tested a way to get to the first page in the Search Engine Results Pages and the secret ingredient of SEO domination.

Depending on who you are talking to, relevant content may involve several different things:

1. For SEO experts/webmasters, relevant content may mean optimizing keyword content to increase ranking in search results.

2. For Internet marketing experts, relevant content can mean content that adds value to their products and services, affecting the increase in sales and profits.

3. For Internet users, relevant content is the content that meets their current needs.

As the search engines are now mostly focused on improving the experience of searching for users, as we stated earlier, item # 3 fits more into this picture than the first two and best describes what it means good relevant content.

SHARE CONTENT OR DO NOT SHARE?

When the end user comes to the site, he most often searches the following types of content:
• information,
• entertainment,
• Controversies - polemics,
• case studies

Imagine yourself at the place of the user. For example, if you want to buy a business computer and search for different sites, you want to find a site that will provide you with the best possible information about it. Or you may want to study case studies of different branded business PCs. In other words, you want content that will help you make the right decision at the moment.

If you find that certain content is helpful or convincing, what do you usually do? Share it with your friends, acquaintances, people you think would make this post useful, would not you?

According to research at Bradon:

• 27 million pieces of online content are shared each day
• 1 out of 5 social media messages include links to content
• 60% of shared messages refer to brands or products by name

Ok, what's the connection between shared messages on social media and SEO?

• Bing uses Facebook likes as a ranking signal
• Google considers using +1 as a ranking indicator
• Twitter messages help Google to index content faster

Blogs and content sites that are frequently updated, have tweeted, and share on Facebook more than other sites increase chances of being on the top of the search server chain. Remember, the basic branding factor is in stories, and stories are based on content.

CONCLUSION: SEO AND SOCIAL MEDIA

Your SEO strategy should be based on creating content that visitors would like to share through social media if you want your site to remain relevant, visible, and sustainable. Let's look a little in the future - a recent statement by Google's expert Matt Cutts (Google Webspam team leader) clearly shows that Google intends to distance itself from being just a browser and will focus on becoming a great knowledge base.

Although this sounds a bit abstract, there is a great chance that web browsers will forever change. Whether we leave the discussion about the future of technology, it all comes down to one thing: the relevant content is enough for the users to share it.

Follow me on Twitter – @SrdjanKali.

 

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