Before going into the trends, a small reminder is in order. Write quality content! No matter what is your niche, just make sure that quality is always on your side or be sure to lose all the potential readers and customers. Rivers of bad content won’t help you, that’s a guarantee.

Let’s see what trend will help you in content marketing in 2018:

Mobile Ready Content

Did you know that, in 2017, 4.92 billion people are going to browse the Internet on their mobile smartphone device? Those numbers alone should make you jump on mobile marketing boat. Wherever you are spending your company’s recourses, nothing is more urgent that going mobile.

Importance of mobile in digital marketing is best seen through many numbers and stats!

• The number of unique monthly searches is over 100 billion, and over half of those come from a mobile device (DMR).

• 80% of internet users own a smartphone (Smart Insights).

• Nearly 80% of time spent on social media platforms happens on mobile devices (Marketing Land).

• Over 50% of smartphone users grab their phone immediately after waking up in the morning (Express Pigeon).

• 71% of marketers say mobile marketing is core to their business (Salesforce).

• 61% of users are unlikely to return to a mobile site if they had a problem accessing it, and 40% will go to a competitor instead (McKinsey & Company).

If these numbers didn’t convince you to go mobile, just follow some of the links and realize that resistance is futile.

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Importance of Mobile in Digital Marketing

The 2017 U.S. Mobile App Report

Video Content is Rising

Videos on Facebook receive higher engagement; we see more people commenting on them, and they get more likes and more shares. Facebook's reporting features let us know how video content performs compared to our other posts, and you can't deny how good video is at engaging audiences.

Instagram's Stories feature and Snapchat's entire platform also give brands the chance to create video content and share it immediately with their followers. Obviously, video is only becoming more important. Having the ability to create that kind of content -- and the strategy to tie it to your written content for your blog and outside publications -- will be critical for brands in 2018.

3 Ways To Improve Video Content Strategy

Influencer marketing

By now, people have grown understandably wary of corporate meddling in their private social media circles, and will generally avoid listening to entities they see as being essentially motivated by profit above all else. With that in mind, people will continue to be even more receptive to the advice given out by their fellow Internet denizens, therefore increasing the importance of influencer marketing. In practice, this means that attracting the right kind of customers and ensuring they spread the news about your business in an organic fashion will be the key to shaping your online narrative.

How Influencer Marketing Can Help Your Brand

Focus on Generation Z

A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force, and will have increased buying power for some time.

Brands will begin to recognize this, and will shift their social media strategies accordingly. Expect great investment in platforms loved by Gen Zers like Snapchat and Instagram.

Special thanks to: 

6 Social Media Trends to Prepare for in 2018

10 Social-Media Trends to Prepare for in 2018