Google reviews today represent a very important part of the company's website and have a great contribution to raising credibility. They are also of great importance to local firms, regardless of whether they offer their products or services on the Internet.

Some time ago, Google allowed users to evaluate a particular site, firm, service, or product through their account, thereby indicating how well a business is good.

When we need certain products, services or information, we usually decide to search for them at Google. By entering the relevant keywords in the search box, we get a range of sites in the results whose content should match the terms we defined.

After we get the results in the search, it's time to decide which site or company we will give the opportunity to let us know through our presentation that it is what they offer just what we need. And in that, we can help us with reviews and recommendations.

Resellers can leave reviews through a number of different sources that Google can use and which play a significant role in raising the credibility of businesses, which all contribute to better ranking. Some of the best examples of such sites can be divided into two categories. They are the first social networks, such as Facebook and Google reviews, while they are in the second business directory with firm registers.

WHAT ARE USERS REVIEWS ON GOOGLE?

Reviews on Google are one of the key signals pointing to the credibility and relevance of the site or company. In order to allow users to comment and leave a site or company review, it is important to create and verify the Google My Business Local Page. Making this site free is a great basis for increasing the company's presence on the Internet.

In order for user reviews to appear in searches, a site or company must have at least 5 user reviews on Google.

OTHER SOURCES OF REVIEWS

Regardless of the fact that Google is the dominant browser and the highest number of reviews on its service, it does not mean that signals from other sources should also be ignored. Just the signals and links from other pages point to the importance and relevance of the site or company, which further improves the site's position in searches. User reviews from other sites contribute to creating a better image of the firm and increasing credibility and helping to make your company's voice heard much.

PRESENTATION OF BUSINESS IN GOOD LIGHT

User reviews are important for other users as well as for Google. For users, they are very important because they get information about the relevancy and quality of a particular company, while Google, on the other hand, creates a picture of the quality of your site or company based on these reviews, which can also be reflected in better positions in search results.

Therefore, one of the SEO optimization strategies is to obtain as many user reviews as possible to present the site or company behind that site in the best possible way.

Knowing how users' reviews are an important ranking factor, site owners, and sometimes less experienced SEO experts can exaggerate in gaining positive reviews, which can adversely affect the site's search sites.

In order to present their business in the best way, site owners often ask their acquaintances, friends, colleagues, and relatives to leave comments and evaluate the site on Google. This contributes to the creation of "dishonest customer reviews", which Google knows how to recognize, which can harm the site.

ANSWER TO COMMENTS

Regardless of whether the comments and reviews you receive are positive or negative, find time to answer them. Accept the criticism as a signal that the service or product you have in the offer may need a little improvement.

But do not just answer negative comments. Answer also the positive comments, even if your answers were just "thank you". That way, you interact with users and show that you care about them and their opinions.

If you have a lot of bad reviews, pay attention to them and upgrade your customer service to make it work better. Do not try to manipulate the evaluation. Let reviews and comments come naturally, and keep in mind that manipulation for better ranking increases the risk of Google penalties.

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