How To Make A Good Article For Blog

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How To Make A Good Article For Blog
Srdjan Kali

Article by

Srdjan Kali

Aug 19, 2018

Like I promised there is more about good article writing for a blog.

HOW TO (NOT) WRITE FOR A COMPANY BLOG

The blog, therefore, began to create so-called (and self-proclaimed) blogger, opened the way to new tendencies in digital trends, became a phenomenon for itself and led to the difficulty of finding a site that does not contain the Blog section.

When we say a company blog, we mean it - to a separate section on a site of a particular company, organization, institution or individual, in which new articles are regularly published.

This section, however, should not be used only as a place to publish novelties in the company's offer and to advertise products or services. What is recommended when it comes to managing this kind of blog is certainly publishing useful, educational and interesting content relevant to the target group.

Topics to be processed should be accessed from as many different angles and articles should be regularly published. The blog can also be updated by refreshing the old content in case a topic becomes re-relevant or there are significant changes in the area you have already written about.

And finally, perhaps the most important thing for a good company blog is the persistence in writing quality articles. If a question arises about choosing between the quantity or quality of articles you write for a blog of a company, it is always advisable to opt for quality.

The most effective will be if a company blog writes a person who is employed by that firm because it will be more informed about the events and will be much better informed about the area it is writing about. It is often the case that companies engage professional content bloggers as external associates, which can also bring positive results and contribute effectively to meeting the set goals of the blog.


WHAT IMPLIES SEO COPYWRITING

When you write for a blog, you should, in any case, take care of the optimization and relevance of content for Google and other search engines.

Fortunately, the texts can no longer be overwhelmed by keywords, without much meaningful association with the content. In the meantime, Google has become wiser and more efficient in delivering meaningful search results, and users will always offer first-hand texts with high-quality content about the topic that is posted on a website that has some authority in the industry and really provides answers to the question from the search.

Therefore, if a blog is important and positioning in search engines, which is especially important if you write a blog as part of a digital marketing campaign, take care of using keywords and other important items.

    - To begin with, one keyword is required for which the article will be optimized. In addition, the Golden Rule reads - mention the word in the title, introductory paragraph, one of the subheadings and the end of the text. In addition, find a number of related keywords that you would like to mention in the text to contribute to a better ranking of the article.

    - Other important items are links. It is always advisable to enter several internal links into the text that link the existing articles to your site, and it is advisable to add several external links that will lead to relevant and influential sources as well as credible domestic or foreign sites from the same industry.

    - Pay special attention to writing a meta-script within the content management platform you use, where you also need to mention the keyword.

    - Carefully print also the so-called alt text for photos that follow the text, and do not forget to optimize photos that would not burden the site with their size and slow down the loading time of the article. Because loading speed is an important factor for Google and other search engines and you are paying attention.


WHAT SHOULD BE THE STRUCTURE OF THE ARTICLE FOR BLOG

Structurally, each article should follow the following form:

    - title (H1) + introductory part + subtitles (H2, H3, H4) set in hierarchical and meaningful order + photos or other visual content + call to action.

At the end of the text, therefore, there should always be a so-called call to action (CTA) that will invite the reader to comment, share his personal experience, view and start to follow the profiles of that blog or company on social networks, to review similar texts or to visit the target (sales) page through a specific link. Opportunities are different, depending on the purpose of the article and the goal that you want to achieve.


WHAT IS PURPOSE OF BLOG AND WHAT IS IT'S OBJECTIVE?

If you keep a personal blog with the desire to express your attitude about something, the goal will be to get as much reading or referral to your social networking profiles as you continue to comment on current events, expanding the circle of followers and building your online community.

If you write a blog you earn, the goal will also be a greater readiness, but also profit.

If you are dealing with a company blog or blogging for clients, the goal may be to increase sales by promoting specific products or services through text, in two ways - directly or indirectly.

For example, if you want to present the new products of the company for which you are writing, you can do so by explicitly stating the description in the text. In this way, the number of text reviews and site visits may suddenly jump, but this usually lasts for several days and leads to a short-term goal.

On the other hand, you can also engage in content marketing, by textually processing a specific subject, indirectly associated with new products, but you will not be given direct information anywhere. Perhaps you will set a link through which readers can get the description, but the purpose of the article itself would be to deal with the subject in more detail so that the text is useful and educational for the target group. Trusting the audience and increasing the site's visibility, in this case, comes gradually, but this can be a great tactic for an effective long-term marketing strategy.

 

Please live a comment in the section below. Feedback is very important for writing articles in the future. 

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