Let’s assume that you’ve started with your own in-house content marketing. And it took you to a certain point but it’s not going further. You know why? Because you can know everything! You need experts on your side.
In order to take your content creation and marketing to a new level you need to consider hiring an expert in form of freelancer or agency.

Let’s check the good and the bad sides of both.

Hiring a freelancer

Freelancer can be of great help, especially if you run a small business that uses ‘normal’ language and is devised in a way that the general public can understand what you are talking about. Sometimes you just need a fresh idea or topic to write about to expand your audience and freelancers will offer just that.

The good side is, of course, that freelancers have negotiable working hours and even better – negotiable price. General rule is that you get what you pay for, but you can always take it a step further and get better terms for yourself.

Downside of working with a freelancer is that they are probably swamped with projects (if they are really good!) and they will treat you as just another project. They’ll do great work, but only that! Most of the time, they won’t be making plans to work with you in the future or build on what they’ve already done.

Hiring an agency

Right of the top, agency will cost you more money. If you are willing to get past that and money is not an issue for you, you’re on a good track.

Agency can do things that freelancers can’t. They usually have teams and delegate tasks in a way that far more is done that a single person can do.

In this digital era, finding or training excellent content creators isn’t enough. Achieving the end result of more customers requires a partner with deep industry knowledge as well as an understanding of your business’ unique buyer’s journey.

But any old agency will not do. Just as with the freelancer conundrum, you should work to find a niche content marketing agency that specializes in your industry/sector. This is the only way to fill the tall order of deep industry knowledge, high quality content production, and content marketing expertise.

Conclusion

Gartner predicts that by 2020, 85% of all customer-brand relationships will be made without human interaction, which further reinforces the increasing value of content marketing.

With the things you know now, it rests on your shoulders what you want to do.

Define your goals and see who’s a better fit for your business.

Also, make sure that you have enough resources to experiment and maybe try both possibilities.

Sources used in this article: 

https://contentrewired.com/freelancer-vs-agency/

https://www.jeffbullas.com/content-marketing-outsourcing-agency-vs-freelancer-question/