Typography is very important for the complete impression of the brand identity of the company, but, often, companies pay little attention to this. Everything is important when creating a brand, and especially the appearance of fonts that identify your company.

CONNECTING BRAND WITH TYPOGRAPHY

Before a website is published, it is necessary to make a decision on what your brand should symbolize? What category of people relies on your brand? What will the users indicate to choose from you in relation to the competition? How will people feel after they order a product from you?

It could sound like an exaggeration when starting research with a base of 1000 fonts, but the time invested in it will return through customer loyalty.

Armed with the emotional content of your branding message, you can choose typography and even give suggestions to your design team. Make sure the fonts and images that designers choose fit completely before you go to the typography phase.

3 RULES OF TYPOGRAPHY FOR WEBSITES OWNERS

Graphic designers are the ones who need to take care of fitting the typography, but we need to keep in mind these facts in order to get an even better effect.

1. Make the hierarchy the right way - What is needed to achieve good communication at the beginning? Ensure that the typography emphasizes important sections and is legible. Background messages are particularly effective in the rotated or transparent text. Even if a visitor does not register these messages consciously, their brains will understand the information subconsciously and transfer it further.

2. Understanding the emotion of color theory - Different people and cultures feel color differently. We can not be sure how the individual will feel about the color, but the color theory is extremely accurate and gives us information for the broader groups of site visitors.

3. Think Mobile - An increasing number of people on the web use mobile devices in comparison to desktop and laptop devices. Accordingly, an equally good experience should be achieved on all devices.

A good typographic website design can guide and direct visitors like guides in the desert, leading them to the incredible and fun areas of content on your site. Of course, you want your sales page to be the final destination of visitors, but first, you have to give them value or your bounce rate will become unsustainable.

AWARDED EXAMPLES OF TYPOGRAPHY

If you want to find out what kind of difference can make good typography, go to the Awwwards website and see the world's best examples of typography in the web design for 2019 and keep up with current trends in web typography.

The site's typography should be original and recognizable as well as a company logo. Look at your own site with new eyes and make sure you are transferring the desired brand communication.