Nowadays, there is no Internet user who did not wonder how certain products he had previously sought or bought, literally haunted him through various portals and social networks. If you are one of them, and probably you are, in this article you will find out why and how this type of marketing works.

Let's say that you visited an online store, went through a large product range on it, you added some of them to the shopping cart, but you have given up on the purchase. Then you went to the site of your favorite daily newspapers or television and suddenly you were shown the product you added to the cart for minutes or hours before or the online store you previously visited. You thought it was a coincidence, did not you?

Then you logged in to see what your friends did today when the boom! Again, that product or advertisements for an online store you've already visited !!! There is no reason to worry, "all the sheep are numbered", you did not start crazy! This is not a coincidence, of course!

This is an internet marketing technique called remarketing.

"What the hell is that,"  you ask? 

It's a technique that targets ads to visitors who visit an Internet site or store. For this, Google and Facebook are responsible for advertising, whose small codes are placed on sites that want to advertise in this way.

These codes record your visits. Not your identity, of course. Information provided by Google and Facebook in this way serves only for marketing purposes, i.e. just to show ads.

How does this work?

Let's say that now you want to advertise on Google and Facebook networks. You'll buy ad space on these networks for a certain amount of money and advertise for a while, and the one we mentioned above is collecting data from users who visited your site or online store. Then they will create a user base to re-display their ads. The main reason why someone would again show this ad is that statistics say that it is worth paying to advertisers because the buyer returns to the site several times, reassesses his purchase and ultimately does it. Why? Because your ad was in front of you all the time and reminded you that you saw the product, but you did not buy it.

Statistics say that it is very likely that you'll click on an ad, which is already known to you, rather than the one that is not.

Of course, in addition to shopping, the goal remarketing campaign and collect the email address of the user, on which will, with the help of email marketing method, been sent the latest offers, services, and promotions, then raising the awareness of a brand and the like.

Remarketing campaigns are one of the most effective forms of marketing.