If you are the owner of a company or you are an independent artist who only performs your business on the Internet, one of the things that you should focus on is how to attract as many visits to your site.
Regardless of whether the purpose of the site is to make users come to your address or offer their products online only, it is important to make sure your site is both aesthetically beautiful and SEO friendly.
The problem is that it's hard to have one without another. If we say, invest in a web design agency to make your site look incredible, traffic to the site could be blamed. The reason for this is that the site code by itself is not automatically programmed to attract visitors to the site.
WHY THE SITE DESIGN IS AS IMPORTANT AS SEO SITE OPTIMIZATION
So, you would have a great website to help you look professional, which would, of course, impress your visitors. A company that has invested time, effort and money on its internet site shows that they care about what their clients think about them and that they usually care about their clients.
People want it when they spend their money. However, because of coding, you will have a wonderful website, but nobody will give that beauty and price.
Another positive thing about good web design is that people tend to spend some time on it. This is called "retention time" and is important because it reflects on the percentage or rate of abandonment of your site.
Professional designers offer design services that can help you increase visitor retention time on your site. Think about it - it's more likely that you will stay on a website that looks nice, right? At the same time, they pay attention to all parts of the code within the design. They immediately add keywords to their projects, which at the same time help speed up the SEO process. That's how everyone's got a win.
WHY CAN’T YOU RELY ONLY ON SEO
If you invest all your efforts in your SEO, you would have a better traffic flow and see that your statistics are increasing. However, people evaluate something based on what's nice about the eye, so the prospects of your traffic on the site leading to sales are very low. Also, as already mentioned, it is less likely that you will stay on a website that was not nice and functional.
How to solve this problem so that your company does not suffer? See these tips on how you can make SEO and web design work together so you and your company can get the best of both.
OPTIMIZE CONTENT ON YOUR SITE
When SEO is concerned, even if your design is not SEO friendly, the content you publish will make a difference. Now, even if you did not come across SEO add-ons, there are a few simple things you should remember to help you optimize the content on your site in order to better rank your search engines.
- When creating content, consider what you would be looking for if you want to open exactly that page. For example, if you are writing content about how to successfully market your business, you can search for "best marketing techniques for business". Get these phrases and keywords and include them in the content.
- Although it's obvious that you will use keywords in your title, you should also try adding them to subtitles - you will see the difference.
- Try not to have long passages that are not separated by subtitles. Visitors are inclined not to read them.
- Do not make a big break in the text to repeat the keyword, but do not overdo it, because such content is marked as spam. If you use a WordPress platform, you can download several top SEO plugins that can help you optimize your site.
Optimizing content on your site will only increase traffic to it, and then you can concentrate on the design of the site!
MAKE SURE YOUR SITE IS OPTIMIZED FOR MOBILE DEVICES
The big, perhaps the biggest failure that many company owners make when designing their site is to make it not mobile-friendly.
Did you know that most of today's traffic is from mobile devices? It is therefore important that your site is customized to them. Even if your traffic is at the highest level, if your site is not optimized for mobile devices, it's less likely that you will be selling a product because the users will find everything they need somewhere else. If you are not sure whether your site is mobile-friendly, you can try this tool to check it.
AND HOW DOES EVERYTHING REFLECT?
You may remember that we mentioned the rates of abandonment of the site above. You see, when your site is precisely designed and optimized SEO, then the rate of leaving your site will be lower - what Google favorizing.