However, Google is still the best way to guide visitors to your site. On the other hand, turning to social networks for additional traffic is a very valuable investment. If you do it right.
It can be said that it's easier for you to be better positioned on Google if you've done most of the work somewhere else - for example on your own site. This does not mean that it is very simple, especially if you are not a big and famous brand.
But if it works for others, and you want to do it, why should you run away from the challenges?
So, let's go through the ways of getting as many traffic through social networks:
Phase 1: Prepare pages/profiles on social networks
Obviously, you have to exist on social networks before you start using them to generate traffic.
What do you prefer:
1. To talk to a person personally?
2. Or to "talk" with the brand, where do you communicate with someone hiding behind his logo?
Most people opt for the first option because personal conversation draws a lot more trust.
When you choose the social platforms to use, use your personal name and your photo and encourage others in your team to do the same.
Create business pages
The first impressions often last forever.
Here's what you need to get a great first impression:
- Unique name
- Unique logo
- Link to your site
- Cover photo
- Details of your site and what you do
- A gallery of images that show the essence of your site
Some platforms may require a more delicate approach than others. E.g:
• Reddit users "do not like" advertisements. If you promote yourself, users can vote to get your ad removed
• Twitter is known for its limited number of characters
• Quora is a Q & A platform on which sponsored articles may be a question.
Do you know your audience well? What kind of content would they like most? There will probably be more than one answer, and it can move anywhere between "funny" and "professional".
Phase 2: Prepare your site and content
Let's remember rule number one on the Internet: content is the most important thing! Excellent content on your site is also required in promoting social networks - even if you do not set it up directly.
Imagine this scenario:
The user visits your social network page and clicks the link in one of the articles and - he takes it to your site that is not representative. What do you think the next thing will happen? The user leaves the site and no longer visits the post on your social networks. And that's unacceptable.
Phase 3: Target social network users to your site
Publish different types of content.
More interesting is when the article contains more than text and pictures. Most platforms support multiple formats such as video clips, polls, slide shows.
Make use of your creativity to turn ordinary (boring) content into something more fun, like a game.
Share the content of other people
Not that the authors of these articles appreciate what you are doing, but you will also attract them to look at your brand.
Re-publish your content
This surprisingly works well because it happens that users miss the posts from your pages.
Participate in discussions
The more people talk about your articles, the better and you are definitely allowed to express your opinion. In addition, users can have questions that only you can answer.
Quickly answer to users
A quick answer is a sign that you care. Of course, you can not be available 24 hours a day, seven days a week, so you can reply to everyone so you can use the chatbots option.
Expand your social network
Keep busy with new users and friends and never stop. You can find them on your own and even on other sites.
Copy your competition
Check out other pages and find out more about how competitors work. How often do they have posts, do they have more users and followers on their site?
Invest in paid promotions
This is an inevitable step in promoting pages and profiles on social networks.
The main purpose of social networks is to communicate with people under equal conditions. There is no better place to reach your target audience. The more users you have and the better the relationship with them, you will have more traffic.
So it all comes down to building relationships with the people you want to bring to your site.