The Best Way To Use The Hashtag On The Most Popular Social Networks

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The Best Way To Use The Hashtag On The Most Popular Social Networks
Srdjan Kali

Article by

Srdjan Kali

Jul 28, 2019

Do you really know how to maximize their effectiveness?

Hashtags are nothing new on social platforms.

It is not easy to apply a hashtag strategy for all social networks, because each of them has its own rules. However, you can still analyze what it does for each platform individually and customize your own habits for future messages.

The TrackMaven site analyzed more than 65,000 messages on social networks, offering useful information on how the use of hashtags changes on each platform.

Let's see their impact on the largest social networks.

 

Facebook: one hashtag can increase engagement

Facebook is certainly not the most popular platform for using the hashtag, but it seems that the engagement of the audience increases.

It has been noted that the use of a hashtag can lead to the engagement of 1,771 interactions per post, while their increased use may be caused by a decline in engagement.

Facebook is certainly not the most popular platform for using the hashtag, but it seems that the engagement of the audience increases.

It is interesting to note that the message with six hashtags leads to increased engagement, compared to a post with five. This could serve as an indication that there is no limitation on the number of hashtags in the post.

After all, there was no general agreement about whether Facebook hashtags are effective, so we might be able to use this report as a starting point for our new messages.

 

Twitter: Do not use too many hashtags

Twits do not have to contain more hashtags, but those that contain a hashtag seem to be the most effective.

After all, the 140-character limit does not leave a lot of hashtags available.

However, it is still possible to use as many as 10 hashtags and still get partial engagement.

 

Instagram: Feel free to add as many hashtags

Instagram is probably the most effective social network that uses hashtags, and this report confirms what we already knew.

Since there are no limits on the number of characters, and you can add up to 30 hashtags in a post, Instagram can be ideal for increasing the range and engagement, using the right hashtags.

According to Trackmaven, Instagram's message with nine hashtags brings the best engagement of the audience, counting 28,548 interactions per post.

Although this can be considered as the peak of engagement, it remains at a high level, even with the use of 15 hashtags.

This does not mean that you need to add them as much as possible, but it still gives you the freedom to expand your audience, provided you discover the best hashtags for each post and its target audience.

If you are curious about the ideal length of an Instagram hashtag, it seems that longer hashtag seems to have greater engagement. It appears that the hashtags of 21 characters lead to the best engagement rate, which is, accordingly, followed by hashtags of 24 and 26 characters.

This means that it is better to add more contexts to hashtag and be concrete but to always choose the ones that are general (and predictable).

 

Keep in mind:

- use hashtags in context
- Think about your audience
- be relevant
- Do research on the best hashtags for your brand

Every social network can have its own rules, but we can agree that hashtags can increase engagement on all social platforms.

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