1. Use the Facebook call to action button

In December 2014, Facebook introduced the call to action button, which resides on a page’s cover photo. There are seven call to action buttons that pages choose from including, “Sign Up,” “Shop Now,” “Contact Us,” and “Watch Video.”

When fans click your email sign up button, take them to a page that includes a short list of reasons why they should give you their email address. For example, you could say, “Receive 10 percent off for signing up now,” or “Get daily deals in your inbox.''

2. Utilize Twitter’s lead generation cards

Within Twitter Ads, the social media site offers lead generation cards that allow you to promote your content and collect information on customers at the same time.

First, write out what you’re offering your follower, and then add an interesting image to go along with the description. After clicking the call to action button, your follower will see all of his or her contact information. This will then be sent to your company.

These lead generation cards can promote anything you choose, from your email newsletter to a new, secret portion of your website – available only for select customers. As always, the reason for signing up must be enticing because people won’t give away their email address if they aren’t given a good reason for doing so.

3. Contests

Social media contests are a great way to build your list. You can host one on Facebook, Twitter, Pinterest or Instagram. But when it comes to gathering emails easily you should have a tool that integrates with your CRM or email marketing system. When you create a social media contest you should be thinking about how it will grow your list, not about how it will increase your followers, which is a mistake I see often.

Sweepstakes are the best for growing your list quickly because the barrier of entry is low. While you will get a lot of entries they may not be the most targeted. On the other hand something that requires work from the entrant will provide you with the most targeted people but also the least amount. You need to figure out what is best for you and your business.

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