So if you do well, you will get returning customers – but if not, you may lose money. A study has found that US businesses lose over $62 billion every year due to bad customer service!

If you want your business to be successful, then you must provide excellent customer service, but this can be expensive if you own a startup. Thankfully, you do not need to hire full-time staff; instead, you can use modern help desk software to help your customers.

Here are four ways that a help desk can benefit your business.

You Have Complete Control

If you cannot afford to hire full-time customer service staff, there are two popular cheaper options to choose from; help desks or forums. A forum allows customers to help each other sort through common issues, while a help desk allows you to set specific solutions for specific problems.

While a forum can be useful, it does come with some problems. The main issue is that you are not in control, so one customer could give another incorrect advice. This can harm future sales; a recent study found that Americans will tell around 15 people if they experience poor customer service, while they will only tell 11 people if they have a good experience.

Thankfully a help desk will give you complete control, as it means you provide efficient, effective solutions to every problem – and the process is automated, so people will get a response even when you’re not working.

You Will Have Improved Organization

A help desk will keep a record of every complaint you receive, so there is no chance a complaint will be ignored or go unnoticed. It is even possible to prioritize complaints based on their importance, so customers who are more agitated do not have to wait too long to receive help.

You Can Resolve Problems Quickly

You can use a help desk to resolve problems quickly by recording all previous answers. This means there will be immediate answers to common problems (and the answers will be correct!), so customers will be able to resolve their issue as quickly as possible. This is very beneficial for your business, as most customers do appreciate a speedy response when they have an issue.

Your Employees Will Be More Informed

One of the main challenges for US business owners is hiring qualified staff, but it is not a problem if you have a help desk. This is because you don’t have to rely on staff to provide answers, as the correct answers will already be saved in the system. This reduces the chance of human error, and it also means that you do not have to worry about micromanaging your customer service staff.