Gift-giving transforms ordinary toys into special moments that children and adults remember for years. Packaging is a key factor in building excitement before recipients even lay eyes on products. A nice presentation increases the perceived value of products and shows the thoughtfulness of the giver in choosing the products. Beautiful packaging transforms even the simplest toys into experiences to remember that take you farther than just the moment of unpackaging. Parents and gift shoppers also make purchasing decisions based on which packages are the most eye-catching. By learning how packaging influences gifting, product developers can make








