Drawing attention is harder than ever in the digital age. The attention war goes beyond blockbuster movies and popular social media. Publishers and authors realize author tours, press releases, and traditional promotions are ineffective. Trailers change book promotion. You may wonder, "A trailer?" For book? For movies? Movie and TV trailers impact book trailers. They go beyond mini-movies. Their vibrant and fascinating content offers readers a tempting glimpse into your world and why book trailers can improve your book promotion and showcase your work.