In this article we understand under “organization” companies, NGOs, associations, clubs, civil-initiatives and any other corporation/ movement. So, what does GLBrain offer to them?

Generally: presentation, communication and advertising. With GLBrain organizations can create PR articles, Newsletters, kick-off initiative or voting campaigns and invite other users as friends or follow them or their content.

General information

• From the technical set up GLBrain has the intelligence and user surface on the same levle, we can offer to our registered users tools like counter for page-views, adding content to MyBrain or demographic statistics (gender, age and country) free-of--charge
  
• Organizations can use GLBrain for PR-purposes to inform public and new target groups about the organization, products or services, PR campaigns
• Present your organization with the professional profile in Corporate Social Responsibility fields like Bio, Fair Trade, etc.
  
• User is statistically recognised just with the demographic information he enters, but not as an individual
  
• No user data are sold processed or distributed in any way, GLBrain allows users enjoy total privacy and control of their data
• Extensive privacy settings allow detailed decision what content to show to whom

Content

• Our portal offers in three areas (green brain, blue brain and red brain) 12 categories with different topics
• Content can be published on global level in English and on local level in respective language
• With different tools like Glopinions, Lopinions, Articles, GLOVO and GLOMO you can create content
• The structure of content is optically attractive and easily to link with photos, hyperlinks and/ or videos (just from youtube and Vimeo – as those are pre-checked regarding inappropriate content)
• The structure of the content tool is set up user-friendly based on topics, date, etc.
• Content is permanently displayed in content tool on a pinboard – does not disappear on running time line like in other social networks
• Each content (also the user profile) has an own URL and can be found in search engine but also in external search engines
• With articles – based on Glopinions or Lopinions - you can build up series; just add on the last published article “Create New Article” – indication of related article is visible on right the side.

See here the example of our GLBrain serie:

• With GLNews you can enrich your content with actual press release from the internet
• GLBrain offers links to social networks like Facebook, Twitter, Sulia, google+, linked-in and to send content via email

How to you use GLBrain on daily basis?

• The profile of an organization with all relevant information might be found via editing content in content tool, via pro-active placing advertisement with GLADs (GLobal ADvertising) or via the search engine
• Find in our social network suppliers and customers
• Search function is done in top line by typing first three letters of requested content; search engine provides information of keyword for tools, users and business user
• Extended search engine allows search for business users on geographic base as well as for batches like CSR, Bio, Jobs, etc. on “offer/ search”-base
• Start own with GLOMO initiatives and with GLOVO a voting campaign
• All-in solution: GLBrain offers not only a functions to fulfill PR, but also has application to link profile with ecommerce operators ebay, Amazon, Rakuten and others for selling the products or services, not just only to present or advertise them – GLBrain combines PR with sales approach!
• GLBrain can be used for organizations as intranet: invite your members and they can follow you; user hierarchy can be established via “Friend” and “Follow” function and all members can link each other in order to generate more exchange of interests and different opinions – a fact which might induce the dynamic in your organization
• You can even set up a triple stage hierarchy by linking first level with second, second with third and finally the top level become Friend/ Follower with the third level and ... the intranet is established quickly
  

GLAD

• A GLAD is a paid content created for a selected user group (based on demographic criteria like age, location, etc.) to a selected category or Lopinion/Article and shows direct advertising respectively leads to the profile or internet shop of launching user; based on this demographic tailor-made approach you address directly to relevant target group and avoid any inefficiency
• Organization have performance control for advertising – GLADs are just to be paid for direct click per user (just for proved contact) and not for potential group that could be reached like in other social networks
• The statistic tool support with demographic data focused advertising and market research

For further information see our user profile GLBrain Info, where you find all information about GLBrain in a PR-serie.