There are some services and products that are fun to market, but there are much more that are not. That doesn’t mean that they should have uninteresting marketing content. Every product with interesting marketing content can become interesting. Actually, boring products and services need to have interesting following content.

If you create content as part of your marketing and you don’t have the proper effect, you should ask yourself is your content interesting enough?

It is hard to recognize boring content, especially if you write every single day. Your perspective can be lost and then you start to write content that becomes boring. You can follow some signs like proof that your content became uninteresting to your customers.

Your Organic Traffic Become Lower

You write about important things to your business, with keyword research, but you are not satisfied with organic traffic, it becomes lower. If this is the case, you should reassess your writing.

Abandonment Rates Become Higher

If you are getting clicks, but a high percentage of visitors abandon your site without engaging, your content has a great chance to be boring. A high abandoning could mean that readers don’t like your content.

Short Time on Site

If users spend just a few seconds on your site and see just one or two pages, your content is not of that kind to keep visitors to read more.

Social Engagement is too Low

If no one shares or comments on your social media posts, they are boring to them, for sure.

The Solution

To become more interesting is very challenging. It is a matter of point of view. Take a fresh look at your writing strategy to understand what is interesting to your readers.

How can you find out this very precious answer? You can do it simply by asking them. You can ask them using a different kind of survey or in person, just ask them. Their answer will help you a lot in the creation of better content. You will be informed about what they want to read, and it will change your focus from what you want to write to what they want to read.

You can do some A-B test for content you create. Write about the same thing in two different ways. Ask your visitors to vote for one they prefer. That will show you the right way you should follow.

These are some solutions I offer to you. They can help you to be as interesting as possible. It doesn't matter if product you write about is interesting or boring, the way you write about it is what counts.

If you have more solutions or some ideas, please write about it below this article.

Follow me on Twitter – @SrdjanKali.