Guided by the saying that we should not work to others what we do not want others to do to us, we can conclude that marketing experts should always keep in mind the access of the other party or those to whom their ads are intended.

Users for more than 15 years face similar types of ads on the Internet that cause them to become hostile. Do not accept this information lightly and do not simply join this (unpopular) trend. Try something to change. A new and different approach can lead to positive results.

Contrary to the increasing use of artificial intelligence to process large amounts of data for marketing purposes, and even against generic, machine-writing texts, human access still does not lose significance. On the contrary, it could be said that it is more important now than ever before. Why? Because people are able to create something that will really make sense and a true value for the user, and will not try to seduce it and drag it into the trap, manipulating its interests in order to achieve the sale of the desired products and services. Still, we still live in a world where quality is at a high price.

TOP LIST:

Persistent banners

When we say persistent banners, we refer to ads that are positioned at a particular site on the webpage, usually at the top or bottom, and do not move from that site, regardless of the events on the page. If the user clicks down the content, the banner follows it. If it returns to the top of the page, the banner also follows it. And it does not move from the place. This type of ad was considered very irritating, whether it's on the desktop or on mobile devices.

Deceptive links

Links considered to be deceptive relate to content hypertexts, which prompts the viewer to think that the link leads to a particular content related to the template, but it turns out that this is an advertisement. Also, misleading links are also found on pages where users are expected to perform a certain activity - filling in the form, downloading a file, and so on. These links are located next to the action button and can easily indicate the user to click on them with a mistake.

Ads inside content

In this category, there are ads that are positioned within the text (intracontent ads) on a particular web page. There are two groups. One is most often at the beginning of the content and its opening reorganizes the position of the written text. It is this technique that is less loved by users than in the other group, that is, ads that are in the middle of the content, but their opening does not in any way disturb the appearance of the page.

A video that automatically plays

When a user releases certain video content on the internet, it is often the case that the video add is automatically released (auto-play video) before the desired image begins. In the event that the advertising spot cannot be stopped or can be skipped after five seconds, users do not prefer this kind of ad and consider it to be time-consuming and annoying.

Modal Ads

Modal ads appear over the content on a particular website. By their very appearance, they block everything else and only when a user physically closes an ad, it can continue interacting with the site's batch. This type of ad seems to be the most irrelevant among users, as Nielsen Norman has been ranked among the most negative comments in the above-mentioned research, and has received the highest score, 5.82, which means the highest level of disability.

Everything that we have stated here does not mean that certain digital marketing techniques should be completely abolished or deleted from marketing strategies. It is only important that all options be used wisely and with a measure, so as not to cause an unwanted effect.

To begin with, keep in mind that the best-rated forms of digital marketing within the framework of the above research:

    - static ads that are on the right side of the screen
    - related links
    - paid promotional content on social networks
    - banners located at the bottom of the page
    - Ads inside the text that do not move the content.

Also, follow these guidelines to make your ads online positively marked by your target group:

    - When designing, make sure that the ad does not occupy most of the website
    - Let users control their ad
    - Ensure quality loading speed
    - clearly point out that this is a commercial and let's know what will happen after clicking on the banner
    - do not use techniques that automatically play sound because users evaluate this experience negatively
    - provide additional information, so users do not have to leave the site
    - be sure to create an ad for display on desktop computers or on mobile devices. Research has shown that users of mobile devices are additionally sensitive to the size of the ads that occupy, even small, screens.

Therefore, marketing experts, be wise with the techniques of internet marketing that are at your disposal. Current, potential and future users of products and services are able to recognize this. It will reward you with trust and strong emotional connectivity with the brand, which will not be so easily interrupted. Then, you will know that the effort invested is worth at the end.

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