Depending on whether you write your own personal blog or your client has engaged you as part of the content marketing campaign, your approach to writing will be different. In addition, the topic and style can be influenced by the area within which you are writing, the target group, the optimization for search engines via keywords, and more.

Is there something common to writing a personal or for a company blog? Are there rules that you can follow when you're just starting a career as a web content writer? What should be considered and what are the most common mistakes when writing a blog for clients?

Below are the answers to these questions and we strive to highlight the guidelines for writing a good blog article.

NEWSPAPER ARTICLE AND ARTICLE FOR BLOG: SIMILARITIES AND DIFFERENCES

Let's go from the article itself. If you would say to someone who has been working in journalism for years, that you will write an article, it would take from his perspective a few sentences:

• clearly defined topic
• extremely important preparation - research, familiarization with the topic if the area is not known enough
• finding relevant interlocutors who will cover all aspects of the topic from their professional point of view, from different and often contradictory points of view
• conversation with interlocutors and transcription of recorded conversations
• writing an article, objectively and factually, without specifying the personal opinion of the journalist.

And of course, the article should be accompanied by an attractive (non-sensational) title block and an attractive introduction that will, with the help of the so-called bait, pull the reader into the story. In addition, it is of utmost importance that the information published in the text is accurate, verified and relevant to the topic, and the complete text should be easily legible, understandable, stylish and interesting.

When writing a thematic blog article, the rules are very similar and in most cases apply in this case.

The biggest difference is that the one who maintains a personal blog can express his opinion and write in the first person, emphasizing his attitudes to the forefront and building his own, recognizable style. This is a bit expected by bloggers.

Another important difference is in shape since the blog is written for the web. The entire text should, therefore, be written clearly and concisely, the sentences should be as brief and effective as possible, the passages are also short, while the style may be much more informal than the official newspaper article.

IF YOU ARE BLOGGER BY OCCUPATION

Let's remember that the blog actually emerged as a form of expressing one's own thinking in the form of a personal digital diary. All that had been written up in the carefully guarded candles, many suddenly decided to be disclosed to the whole world, writing about what happened to them that day, what they were thinking about, what upset them, what cheered, what angered ...

Thus, in the world, thousands of personal blogs have been launched, with the purpose of exclusively expressing their own thinking and keeping a digital diary.

Let's go back to the present. It is clear that the blog evolved and took on different forms, so today video blogs (vlogs) as well as audio blogs, or podcasts, which are usually specialized for one or more areas.

And another difference compared to the previous situation: the blog has become a means of earning, and the blogger - a new profession.

What is the blogger doing and how does he make money? How have individuals managed to acquire tens of thousands of social media users and the great popularity of writing daily for their blog?

The moment someone who maintains a personal blog becomes so influential in his industry and known to a wider audience, this person becomes interesting to companies and brands that, in her posts, recognize the opportunity to advertise their products.

On the other hand, bloggers most often accept it as a source of income, and cooperation and promotion are in progress. Here, however, it should be borne in mind that there is a risk that from this moment the blogger loses credibility for a number of followers because he becomes paid to advertise, thereby losing the authenticity of his own opinion, which made him an influence in the beginning.

Over the years, the blog has evidently transcended an enviable development path - from online space to express personal opinions to one of the most commonly used tools in digital marketing.

Regardless of whether you are experiencing a blog on the basis of the original meaning of that term, and accordingly keeping your digital diary, or running a blog for the company, you should, in any case, carefully tackle this tool.

Because, if it is not used properly, the blog can easily become the source of negative comments by readers, reduced the credibility of the entire site or loss of trust in the brand by the target group.

On the other hand, a carefully designed strategy, coverage of relevant topics from different angles and persistence in the quality of the published content can bring many positive results, such as increasing the visibility and authority of the site, better positioning on Google, a greater number of social networkers and conversions. Writing good articles can definitely help you with that.

About this, read in future articles.