Introduction

As the luxury watch market continues to evolve in 2025, more collectors and investors are turning to pre-owned Rolex watches for both style and smart asset growth. With prices of new Rolexes rising and availability tightening, the pre-owned market has become the go-to place for those seeking value—and potential appreciation.

In this investment guide, we break down the top pre owned Rolex watches that have proven to increase in value over time, explain what drives their appreciation, and help you make informed decisions as a buyer or collector.

Why Invest in Pre-Owned Rolex Watches?

Rolex is one of the few luxury brands whose watches often gain value after purchase. Unlike cars or electronics that depreciate quickly, Rolex models—especially discontinued or rare references—can become more desirable and expensive over time.

When you invest in pre-owned Rolex watches, you:

Skip the initial depreciation hit from buying new

Access discontinued or limited-edition models

Have immediate clarity on resale market value

Often pay less in taxes and retail premiums

1. Rolex Submariner (Ref. 16610, 14060)

The Submariner is one of the most iconic sports watches ever produced, and older references have skyrocketed in value over the years.

Why It Appreciates:
Discontinued models like the 16610 (date) and 14060 (no-date) have become collector favorites.

Classic styling, robust build, and historical relevance.

Always in demand on the resale market.

Pre-owned Rolex watches like the Submariner are considered blue-chip investments.

2. Rolex GMT-Master II (Ref. 16710, “Pepsi” or “Coke”)

Vintage GMTs, especially those with red/blue (Pepsi) or red/black (Coke) bezels, are skyrocketing in both price and popularity.

Investment Factors:
Discontinued bezel colorways are no longer available in new models.

Strong nostalgia and heritage appeal.

One of the few Rolex models with a true dual-time complication.

Pre owned Rolex watches like these have jumped 50–100% in value over the last five years.

3. Rolex Daytona (Ref. 16520, Zenith Movement)

The Daytona is one of the most sought-after chronographs, and vintage models with the Zenith El Primero-based movement are incredibly collectible.

Appreciation Highlights:
Historic racing pedigree.

Scarce availability of Zenith Daytonas.

Prices have tripled over the past decade.

This model has cemented its status among serious pre-owned Rolex watch investors.

4. Rolex Explorer II (Ref. 16570, Polar Dial)

Often overlooked, the Explorer II with a white “Polar” dial has surged in popularity recently.

What Makes It Valuable:
Classic 40mm case and rugged utility appeal.

Increasing demand from collectors who want alternatives to the Submariner.

Strong appreciation since being discontinued.

It’s a great entry point into pre-owned Rolex watches that are poised for growth.

5. Rolex Sea-Dweller (Ref. 16600)

This deeper-diving cousin of the Submariner has earned a loyal following.

Investment Merits:
Heavier case and higher depth rating.

Discontinued models with no cyclops magnifier are rare.

Appreciated ~30% over the last few years.

Pre owned Rolex watches like the Sea-Dweller combine rarity and rugged appeal.

6. Rolex Milgauss (Ref. 116400GV, Green Crystal)

The Milgauss is known for its scientific roots and unconventional style.

Value Drivers:
Discontinued in 2023, creating sudden scarcity.

Green sapphire crystal is unique to this model.

Increasing appeal to younger collectors.

Expect this quirky model to rise in the pre-owned Rolex watches rankings through 2025 and beyond.

7. Rolex Datejust (Ref. 1601, 16234)

While not as flashy as a Daytona, vintage Datejusts have proven consistent performers.

Why It’s Worth Buying:
Affordable entry into the brand.

Fluted bezel and Jubilee bracelet add classic charm.

Vintage appeal grows as more references are discontinued.

Pre owned Rolex watches in the Datejust line are great for first-time investors.

8. Rolex Oyster Perpetual (Various Sizes, Stella Dials)

Surging demand for colorful OP dials, especially the now-discontinued Stella-style versions, has exploded on the secondary market.

Why It Appreciates:
Discontinued references.

Minimalist styling meets vibrant colors.

Hot among younger luxury buyers.

This modern classic is becoming a major player among collectible pre-owned Rolex watches.

How to Choose a Model That Will Appreciate

To make the best investment in pre owned Rolex watches, consider:

Rarity: Limited runs or discontinued models tend to grow fastest.

Condition: Original, unpolished pieces fetch higher prices.

Papers & Box: These add value and authenticity.

Market Trends: Monitor auction results and resale prices.

What Impacts Rolex Resale Value?

A variety of factors influence how much a Rolex appreciates:

Factor Impact
Discontinued Model High
Original Parts High
Full Set (Box & Papers) High
Polishing/Wear & Tear Medium
Recent Servicing Medium
Engravings Negative

Being strategic in your selection will maximize your return over time.

Investing Tips for Pre-Owned Rolex Watches

Buy What You Love – Choose models you’d wear.

Track the Market – Follow price movements and collector blogs.

Inspect Carefully – Authenticate the watch and verify its history.

Avoid Overpaying – Work with trusted sellers and compare market prices.

Consider Insurance – As values rise, so does the need for protection.

Final Thoughts

In 2025, the luxury watch market continues to thrive, with pre-owned Rolex watches at the heart of investment trends. As production constraints and discontinuations continue, the right vintage or gently used Rolex can deliver not just wrist presence—but long-term financial value.

Whether you're after a classic Submariner or a bold Milgauss, there's a wealth of opportunity in the pre owned Rolex watches market. Choose wisely, maintain carefully, and your timepiece could pay dividends in both beauty and value.