A box can change what makes a subscriber stay. It can't change a declined card, and billing vendors cite as much as 20 to 40 percent churn due to failed payments on a Paddle page and 53 percent on a Recurly page. There must be a focus on the subscriber who chooses to leave when retention efforts are made on the box. Empress Packaging makes custom kraft boxes for brands all throughout the USA.

What portion of the churn can move?

Only the voluntary part is where a subscriber decides on the next charge in relation to the last box. The top of the range for packaging to recover is the failed-payment share from your own billing system, pull that share first. Next, examine the reasons why people cancel. The first custom kraft box manufacturer retains most of the people if they leave during the first few months.

What word is in the first box?

The first box should contain what to do next, who to call for and how to skip/pause. It takes just one small card inside the lid, and is inexpensive to print. If a subscriber understands the procedure for pausing their subscription, having it canceled may not be the best choice.

Should the box be connected to the account page?

Yes, create a short URL or QR code which opens a direct link to the account page where skip, pause and cancel are bunched together. The link is sent to the subscriber as they are considering the next charge. It can be difficult to spot a quiet cancellation, which can become a chargeback.

Which card should go into the next box?

Renewal notes should be sent by tenure; a welcome card in month one, a thank-you with a small offer in month 6 and a renewal note in month 12. Get the cards ready to be printed from the same set of your custom subscription box company to ensure the colors match the wholesale custom kraft boxes and print the offer code on the card for counting the number of redemptions. The cost of printing each version is negligible, but each additional card adds another possible misprint for a packer, so it is important to do a test pick list before the first mixed pallets ship.

Do referral cards and keepsake boxes work?

The same custom kraft box printing does acquisition work as well as retaining subscribers, through the hallmark of the referral card. Label each card for tracking its sign-ups. Boxes that are sturdy enough to store will remain visible between shipments, but will be heavier and thus more expensive per box. Try out each concept in one group before going with bulk subscription boxes.

How can you determine if the box did or did not change?

Split new subscribers into 2 versions of every custom kraft box cheaply based on sign up order and measure retention at day 90. Run both versions at the same time to avoid skewing one set of results. Small groups mislead. The difference needs to be at least 3 points at 300 subscribers per version and 4 points at 1,000 subscribers per version to distinguish from chance, with a 70 percent subscription retention rate. Wait a thousand subscribers for each version before reordering in bulk either one.

FAQs

Q: How can packaging help to minimise failed payments?

A: No, failed payments are from cards that are expired or declined – reminders to bill and card updates do this.

Q: Is it possible to test two versions in one bulk run?

A: Contact your custom subscription box company for a brief digital run of the second version as there are no plates for digital printing.

Q: How much will it cost to keep a box with a retention focus?

A: When a run is already printed, there is very little value added by inside-lid print and adding a card. Rigid keepsake boxes fall into another category of cost, so get estimates for both and compare each to the lifetime value of the subscriber you're trying to acquire.

Q: Before bulk production, do you have a physical sample for me to see?

A: A physical proof is available in advance of bulk production. Look at the card and the link on the card, and the box.

Get a free quote on custom subscription boxes

Provide your box size, artwork, monthly volume and any cards or inserts you want printed, and Empress Packaging will provide a quote of custom subscription packaging to match. Call (888) 900-7629, email [email protected] or request a free quote at empresspackaging.com.