Better Web Presence - Better Business

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Better Web Presence - Better Business
Pooja Miglani

Glopinion by

Pooja Miglani

Sep 29, 2013

This article focuses on the importance of Search Engine Optimization and how integral it is for businesses today to have SOLID web presence.

Having a great website is like having a great property in the real world. To succeed, businesses need to have a strong web presence in today’s time. We all are programmed to check a company online and website forms as one of the initial interface with customers. A comprehensive website building takes talent, understanding and skills to develop. Given the platforms of social media platforms and a world wide access to internet and World Wide Web, companies have found the hidden potential lying beyond borders. Even small scale businesses are getting their websites made. The reason behind this phenomenon is the potential of a website. In today’s world, website forms as one of the most important aspect of your company’s image. A business without a website is equivalent to non-existent these days. The reason behind this is the way consumerism has shifted. Long gone are the days of traditional search methods when people use to consult directories to fetch the contact details. Now, even a kid in his early teens searches whatever he wants on the internet. This pattern shows how important it is to get your company footprints on web.

Today’s customer is a lot savvier than ever before. They do not rely on simply word of mouth recommendations, but instead research about the products and service they intend to buy on major search engines. And this is one reason that it has become so imperative for the companies to come up as top search results as very few people refer the later pages of Google, the big daddy of all search engines. Greater visibility means more exposure to your prospective clients, and more chances for conversions. Marketing and promotion are integral part of success of any business venture and making sure that the company comes up as an answer to the search of the client is one of the most important steps.
Having said all the above, each search engine has a different algorithm that calculates the page rank. Page rank is calculated from 1-9. Top websites that are high on content, optimised and engaging have the page rank of 9. Thus, these websites would be the first pop up result when somebody is searching for the products or services these companies provide. . A comprehensive website building takes talent, understanding and skills to develop.


Digital Marketing is seeing rapidly increasing budgets from companies. The reason behind is that the medium is measurable and cost-effective. Marketing on the print platform has its own limitation such as the track ability and instant change. Therefore companies are trying to focus on the online platform. If your company is looking to have a strong online presence, then digital agencies provide SEO Packages that are cost effective and one can simply take an initial trial and test the waters for themselves.


SEO link building packages generally includes Article Submission. An authentic write up can be picked up by various directories and give your website that visibility boost. Article writing is simply not cramming up a set of words, if written interestingly, informatively and in strong relevance of your business- these articles will be genuinely read through and people would visit your website to indulge more with your product or service. Alongside, EDU Back links, work as the most influential links and works as a reputation builder.


Lastly, one of the platforms that are hugely focused in both SEO Packages and SEO Link building packages is the social media websites. In the last few years- social websites have created their own space and importance. They have cultivated into serious platforms for business and businesses are reaping abundant benefits by milking these platforms.

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