Keywords
The most important part of SEO is probably the use of keywords or key phrases that people are likely to use when looking for a service, product or whatever you are offering. Customers will often use different keywords to those that you may consider and are more often using “long tail keywords” to find better search results.
You can start by looking through your Google Analytics results to identify which words your customers are using to find your site. Google Keyword Planner is a free tool for Google account holders which will show you the average monthly searches, advertising competition for the keyword and the cost per click if you decide to advertise.
Meta Tags
Search engines look to the description of your page which is created in the meta tags. Clear outlines of the page which inform the user about the content can help lead customers to your site if you can provide what they ae looking for.
Relevant Links
Search engines may penalise your website and reduce its ranking if you use bought links or links that have no relevance to your business. Good quality links to and from other reputable websites who mention your site are essential to drive traffic to your way and enhance your company’s reputation.
Quality Content
Good quality content includes key phrases and information for visitors to your website and it is essential that new content is added regularly to keep your visitors engaged. This helps to keep your site relevant, recent and topical by providing regular and accessible touch points for your visitors.
Social Media
The online footprint of your business can be expanded by connecting your Social presence to your website. This adds value to your website for your customers and gives them the opportunity to share your content via their own social media channels.
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