Importance of Mobile in Digital Marketing

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Importance of Mobile in Digital Marketing
Stefan Ivanovic

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Stefan Ivanovic

Feb 21, 2017

Optimizing your digital marketing for mobile should be a top priority for your business.

Digital marketing is constantly evolving, and the wind of change is blowing towards mobile.

In recent years, companies changed their marketing strategies as they realized that customers are those who control the market, and they do it increasingly through mobile.

Living fast, always on the move, people are reading, reviewing, buying, selling more using smartphone as they have no time or desire to sit in a chair in front of their desktop device.

Did you know that, in 2017, 4.92 billion people are going to browse the Internet on their mobile smartphone device? Those numbers alone should make you jump on mobile marketing boat. Wherever you are spending your company’s recourses, nothing is more urgent that going mobile.

So don’t believe mobile marketing to be a trend – it’s here to stay and grow!

Here are some facts about the importance of mobile in digital marketing:

- Google, as the most popular search engine, changed its algorithms in a way that mobile-friendly websites rank better in their search than those who are not. So, if you're not able to reach your audience through Google mobile search, you're not providing a satisfactory experience for customers. And what do they do? Go to competition and never come back.

- SMS marketing has a 90% opening rate. When was the last time you didn’t read your SMS? Use this advantage and get those numbers!

- E-commerce used to be reserved for desktop only, but not anymore. In 2017 it is expected for mobile to make up to 25% of total e-commerce profit.

Importance of mobile in digital marketing is best seen through many numbers and stats!

• The number of unique monthly searches is over 100 billion, and over half of those come from a mobile device (DMR).

• 80% of internet users own a smartphone (Smart Insights).

• Nearly 80% of time spent on social media platforms happens on mobile devices (Marketing Land).

• Over 50% of smartphone users grab their phone immediately after waking up in the morning (Express Pigeon).

• 71% of marketers say mobile marketing is core to their business (Salesforce).

• 61% of users are unlikely to return to a mobile site if they had a problem accessing it, and 40% will go to a competitor instead (McKinsey & Company).

If these numbers didn’t convince you to go mobile, just follow some of the links and realize that resistance is futile.

 

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