Website

Deciding to go online and market your small business using the power of digital marketing, means that you have to do many things right first. One of the things that many small businesses get wrong is the quality of their website. How to you expect customers to trust youwhen your website looks like it’s been made by a 6th grader (no offence to great 6th grade web-designers)?

Making a clear, easy to navigate, website is a must have feature if you want to have a professional digital marketing and successfully face some of the problems that are coming your way. Not to mention it has to function flawlessly of course.

Maybe you don’t have to pay huge amounts of money to get a quality design (as budget is rarely strong suit of small businesses), but also don’t go with the cheapest option.

Hire the World's Best Web Designers

Content Value and Strategy

The importance and quality of your content will directly determine the number of dedicated readers and enthusiasts towards your site. So keep in mind that valuable content is a must!
Content marketing strategy will make sure that the content you write will be seen by people through careful planning and management of the content.

Content marketing strategy will lead you to your goals with far less stress and deliver you best results for the time and money you invest in it.

Why Do You Need A Content Marketing Strategy

Social Media Marketing

You may have an extensive knowledge about social media marketing, but there are always a few things you might missed in your learning process.

There is always plenty of room to improve your social media marketing, growing your audience and expand your business. Being a professional social media marketer can only mean that you are working limited number of hours, with a limited budget, with pressure to get the best possible results. Having all of that on your back should drive you into research of possible tools that you can use, or other ways of improving your efficiency.

Mobile Marketing

Digital marketing is constantly evolving, and the wind of change is blowing towards mobile.

In recent years, companies changed their marketing strategies as they realized that customers are those who control the market, and they do it increasingly through mobile.

Google, as the most popular search engine, changed its algorithms in a way that mobile-friendly websites rank better in their search than those who are not. So, if you're not able to reach your audience through Google mobile search, you're not providing a satisfactory experience for customers. And what do they do? Go to competition and never come back.

Importance of mobile in digital marketing is best seen through many numbers and stats!

Video Marketing

Video marketing is becoming essential for your business, so stop living in ignorance because it’s not bliss. Not using the potential of video marketing can only drive the customers away from you and into the arms of your visually superior competition.

Here are some things that are easy to understand and apply in video marketing.

Videos that you make can generally be divided into 3 categories: educational, inspirational or entertaining. My advice would be to combine all of them in order to keep things interesting for the customers. Educate them about your product, inspire them to take action and entertain them so that they enjoy making the said action.

Don’t have a big budget? That’s fine! Learn how to start marketing with a budget of just $100.