More is NOT Better

No one wants to read crap content. With that being said, let’s focus on what people DO want to read.
Creating a good-quality, well-written and easy to read content, you will attract audience for sure. Be creative, play with word and topics, but don’t go too far from your expert area and start to talk about things you have no idea about.

Make sure that the content you create ignites discussion, but not fights.

Good content takes time and a lot of research so if this means you write a few post less this month, so be it. As long as the content you create is up to your standards. Don’t settle for anything less.

Ways of Making Content Marketing Strategy Great

Good Content Costs Money

No one ever said that content business is cheap. If you are the only one working for you, you can skip this part. But if you pay for people to create content for you, it can be really relevant.

There are so many bloggers out there who can post whatever content you want, but real professionals will charge their skills in accordance to their knowledge. So you have to think about what will cost more: doing the job yourself or paying someone to do it.

If you go for the paying option make sure that you count the whole cost of the work. If you pay $100 for a blog post but have to pay another $200 for promoting it, maybe you are not looking at the best blogger. Calculating has to be your friend and don’t be lazy about it, otherwise it will cost you dearly.

Social Media Marketing - Strategies That Work

Being Relevant

There is nothing more important that creating content people want to read. If you decide to talk about a topic that is only relevant to your company you will not be able to resonate with a wide audience.

Most of the time, topics will change fast and they will demand a lot of research. Because of this, many companies can’t handle the pace of the world and trends. Try not to be one of those, as they fall into oblivion fast.

If you are in to chance to do the research yourself, you can always hire an expert.

Free Tools for Marketing Strategy

Old Content Can be Better

New content that you create (let’s say that’s relevant content) doesn’t have to be better for your business. Sometimes you just have to keep the engine going forward, but what really keeps the machine running is the good old, evergreen content.

Basically, you write about something that is not changing over time.

Example: Write about eating clean. Sure, the competition on this field is huge, but everything that you write is a hard truth that will stay there forever and will be easy to find for millions of people who want to start eating clean.

Marketing this kind of content will be easy because you can share it any time and it fits into ‘relevant’ part of the story.

5 Great Ways To Promote Content on Social Media

Your Own Voice

There are many parts of you, or your company, that people would like to see. The experiences that you gain through your work should be shared to a wide audience with your distinctive voice and there is no doubt you will make progress with your content marketing.

Use personalization in your marketing and try to reach people on personal level in order to show that you care about more than just profit. The most important part of content marketing is to show that a real person stands behind the content.

Don’t learn these truths the hard way and follow these simple instructions.