Part of creating a popular website is always paved with many mistakes. Try to minimize them by informing yourself of the things you should not be doing.
Here are some of the most common mistakes people make with their landing page.
Too Many Calls to Action
It is important that you have an initial strategy – what you want the costumer to do? Make sure that you choose only one way he can go. Doesn’t matter if you want him to register or subscribe or buy. Just don’t make it all three at once!
Too much information, questions and requests are only going to distract the visitor and will make them leave the website. Have a strategy to make a compelling reason on why the visitor should watch beyond your landing page.
Typpos and Design
Yes, the title above is misspelled. See how weird it looks?
You worked so hard on creating a website, invested so much time (and money) into it. You even got the call-to-action right, and now such a small thing stands in your way. If you are writing everything yourself, there are many ways to do proofreading right!
Pay close attention to font, size, color and layout of the landing page, because it will make a huge influence on visitor’s experience. Check the whole thing on multiple devices, because mobile is on the rise.
Bad Images
This should be a very logical thing. No one wants to stay on a website that has pictures that look like they have been made with a calculator. Humans are visual creatures, and most of the time we only scan through the web rather than reading everything. Brain processes images a lot faster than text, so it is important to have something that will catch the readers eye. Poor-quality images, such as pixelated, generic, corny, or dated stock photos are a turnoff that can reflect poorly on your brand and make your offer less enticing.
Slow Page Loading Speed
Research shows that a single second delay in your website loading time can result in a 7 percent loss in conversion. It also shows that a whopping 40 percent of web users will abandon a website if it takes longer than 3 seconds to load. Fast load time is critical for any page on your website, but it’s especially important for your landing pages. When it comes to landing page design, avoid excessive use of sliders and other features that might be weighing the load time down. Compress images before adding to the page and make sure your code is clean and concise. Here are some more tips for accelerating page load time.
Not Optimized for Mobile Devices
A report published by Reuters states that 75 percent of internet use in 2017 will be from mobile devices, yet many companies are still failing to present a mobile-friendly layout. Not only should you consider how your landing pages render on mobile devices, but you should also account for the unique needs of mobile visitors when it comes to filling out your form. Use tools like Google’s Mobile-Friendly Test to make sure your site is both presentable and usable on all devices.
No matter how great your offer is, your audience won’t receive it if they’re turned off by your website or if they have to jump through too many hoops to receive it. The keys to avoiding these landing page design crimes are to always consider the audience, to understand what they want, and to constantly seek out new ways to improve their overall user experience when accessing that information.
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