Personalization

As a small business your aim should always be to directly interact with customers (personalized email or social media message is also direct). This way you can build a strong relationship with customer, and out of that loyalty interaction with your business will come.

Personalization is one of the biggest digital trends that brands are aiming at today. It is the practice of providing a customer experience which is well-aligned with the consumer’s preferences and specific needs. It has been found that an increasing number of companies are planning to invest in personalization. They are aspiring to create websites that offer engaging content and are customized for each individual. They are fast adopting trigger-based messaging and ‘call to actions’ that bring about greater engagement. The ability to personalize will depend to a large extent on how well you know the customer. More – here.

Personalization in Digital Marketing

Influencer Marketing

Spreading the word of your small business should definitely be on the top of your list and influencer marketing is a huge shortcut to do it.

Building on authenticity, an influencer marketing campaign can also help establish trust between you and your audience. Instead of spouting off a list of glowing adjectives about your product or service, you’re letting real people voice their opinions about your brand.

According to one survey, only 22 percent of brands have earned their customers’ trust. That’s a staggeringly low percentage. Worse, nearly half of millennials weigh authenticity more heavily than content when making purchasing decisions.

Trust has become a form of currency in online marketing. Use it to your advantage.

How Influencer Marketing Can Help Your Brand

Micro Moments

Mobile devices are taking over the Internet and you know it! Desktop computers are slowly fading away (at least when it comes to users who don't need them for professional reasons). All shapes of marketing are being seen through tablents and smartphones and mobile is becoming essential in digital marketing.

Micro-moment is a chance for brands and companies to capitalize on the chance to get in touch with potential consumers. This further allows them to adjust their decisions in regard of their product placement and possibly small shifts of products themselves. For marketers who want to understand consumer behavior and meet changing expectations, a deeper understanding of micro-moments is crucial.

Whenever a customer feels the need to inquire about something, an astounding 96% of users reach for their smartphones to conduct the required research at that very instant.

Bonus Trend:

Virtual Reality

Visualization has always been a huge part of marketing, and VR is an example of further development of visuals. Why is this a bonus trend? Because most small businesses will lack fund to get involved in VR, especially if your business is in the first year of development. But just keep it in mind.

Potentially creating interactive videos and graphics on your website can be a starting point into virtual reality marketing, so make sure you make steps in the right direction.