Simplicity, integration with social networks and numerous (free) themes are just some of the reasons why most small businesses and start-up projects decide for the WordPress platform.

WordPress is a content management platform, the so-called CMS (Content Management System). It is widely known that it is the most used CMS platform on the Internet - it has been used for more than 10 million large websites (this figure has reached as much as 25%). Its biggest advantage is that it is the free and open source, which means that it can be managed by almost anyone, who is sufficiently understood in PHP and MySQL.

However, there are certain things you need to know before embarking on a WordPress website development process, such as

1. QUALITY TOPICS
2. GOOD CONFIGURATION
3. SELECTION OF QUALITY ACCESSORIES (PLUGINS)
4. MOBILE INTERFACE
5. HOSTING
6. SECURITY
7. SEO

1. QUALITY TOPICS

The Internet is full of free WordPress themes. However, one should always pay special attention to how some wrong step can lead to ruin.

What every good topic should have is an excellent design that will fit into your startup project, then flexibility - susceptibility to changes and satisfaction of your business needs, and ease of use that implies easy management after you finish working with your developer team.

On WordPress.org itself, you can view their gallery of free themes, but you can also handle numerous sites on the Internet that also offer good WordPress themes.

2. GOOD CONFIGURATION

After you finish the installation of the WordPress site, you need to configure it well if you want it to serve you in the coming period. Depending on the purpose of the website, you should first make a plan for how to use it.

Thus, e.g. you should consider how to moderate comments, how to set permalinks and the like - what are all the things you need to do in settings (WordPress Settings). WordPress gives you explanations for each setup, which you can get familiar with on their official website.

3. SELECTION OF QUALITY ACCESSORIES (PLUGINS)

Depending on the needs of the job, you will need certain plugins or additional components that speed up the service you provide and which contribute to better functioning and communication with users.

This way you can enable better communication with users directly on your site (or blog) via the Disqus Plugin, which serves to leave and edit comments on WordPress sites.

Then, if you want to create a mailing list that will return users to your site (and which can serve as a great tool for promoting new products and services), your first choice should be a MailChimp plugin, which trusted almost 2.5 million users Worldwide.

Of course, the choice of plugins will depend primarily on the needs of your company, as well as the development of website and services, but you do not need to install too many add-ons because it can only produce the opposite effect and slow down the website, reducing your visits and thus jeopardizing your business.

4. MOBILE INTERFACE

Mobile technologies have reached a high level in the past few years and are slowly overtaking dominance over accessing web content.

Since the emergence of so-called "smart devices", visits to various sites and applications have had to adapt to their performance and screen size. Such a design is called responsive design, which means that the user does not display the same amount of content on different devices (desktop, tablet, mobile phone), but also content and images (primarily their size) are adapted to the device itself.

So what you need to pay attention to, looking for a good WordPress theme is that its design is responsive.

5. HOSTING

Hosting is one of the most important things to keep in mind when optimizing your WordPress website for your startup project.

Looking for good hosting, you should keep in mind that it supports WordPress site management at any time of the day and night, that it works continuously, and that it provides regular updating and data backup.

6. SECURITY

Although WordPress already has a team of collaborators working day and night on the security of WP sites and defending against constant attacks, it's not bad to have your own defensive wall.

Popular CMS platforms such as WordPress and Joomla have the usual protection that is activated during the installation itself - if it is well set up - but if they are not updated regularly and if you do not care about the code coming from third parties, it may happen that all efforts go into the water and make the site a target of various attacks.

7. SEO

SEO is optimizing visibility on search engines. The name itself comes from Search Engine Optimization and can have two views: one that runs on the site itself and offsite. Using SEO Plugins, like WordPress SEO by Yoast, can help you optimize your site.

However, what is also important is that your theme has developed social buttons, that is, through social networks accounts you can bring traffic and visitors (and, therefore, potential customers).

Follow me on Twitter - @SrdjanKali.