Whether you choose a product color or for your email marketing campaign, color has a huge impact on all of us. We subconsciously associate different colors with different things. This chart represents the study of color psychology and the connection of some of them. Information on the importance of colors for consumers and their characteristics is displayed. Some of the numbers you will see are pretty fascinating.

According to studies conducted, approximately 85% of people cite color as the main reason for buying a particular product. 93% of people said that when purchasing a product, they only have an essential visual appearance - the color enhances understanding and readability.

If you are looking for an ideal visual solution for your next project, this chart can serve as a useful guide. Whether you choose a color combination for your house or you may be designing a website, the color is important. Before you start with concrete steps, try to do research.

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