Facebook Marketing

Actions
Facebook Marketing
Srdjan Kali

Article by

Srdjan Kali

Apr 24, 2018

How much does it cost and will it be worthwhile that much for you?

It's widely known that Facebook is currently the largest and most popular social network. Until recently, it was only popular as a network for pastime and socializing, but since the game also includes marketing opportunities, more and more users are learning and using its potentials. One of them is paid to advertise.


WHAT IS FACEBOOK MARKETING?

Facebook marketing is a way to reach out to a wider audience, in exchange for investing a certain amount of money, to introduce your company or offer the service you are selling.

It works on the principle of paid post-promotion, i.e. displaying announcements to the target audience in accordance with the criteria that we determine ourselves, for the amount of money that we also determine. The main idea is that the criteria are more precise, the longer they last, and the more money we invest, the results will be even better.


HOW TO DETERMINE CRITERIA FOR ADVERTISING?

There are four main criteria for determining who you want to publish. These are gender, age, location, and interests. Detailed criteria determination should be in line with the post, as this will precisely bring the target audience and indicate that it clicks on your add.


HOW MUCH IS COST ADVERTISING ON FACEBOOK?

The price of advertising on Facebook is determined by the user himself. The rule is that the minimum amount per day cannot be less than one US dollar, and everything else is subject to change.

However, in order to make it clearer, it is necessary to know some more data. Namely, Facebook offers currently the cheapest way of advertising compared to traditional and new media. According to the information provided by Moz, the average cost of about 1000 impressions is only $ 0.25, which is 1% of the cost you would have to pay for TV commercials.

This further means that if you spend $ 1 on advertising on Facebook, you get the opportunity to find out about 4,000 people, many of whom can become your future customers or permanent associates.


IS THE ADVERTISING ON FACEBOOK PROFITABLE?

Many would say that it is too expensive, but it is necessary to compare costs and other types of advertising in order to get the right data.

Advertising in print media, on television and on the radio depends on the media house and a variety of factors, and can also reach double-digit amounts. On the other hand, the price of advertising in digital channels ranges from $ 2.75 to Google AdWords, $ 0.75 on the LinkedIn social network and only $ 0.25 per Facebook.

This Facebook seems to be the most rewarding resource for advertising and the widest audience! For a relatively small amount, you can reach up to thousands of users you have chosen yourself; you do not need any expert knowledge, except perhaps a digital marketing agency that can help you make the best digital strategy and enable you to make more successful campaigns; and with analysis and commitment it is possible to launch business into the very top! Additionally, Facebook protects the privacy of users and at no time does the owners of the pages show the name and surname of the person to whom this post will be displayed. Looking at the general criteria such as age, interests, etc.

Advertising on Facebook is an excellent tool for raising awareness about the company, offering good options for determining the target audience, requires very little commitment and has very affordable prices. Perhaps your competition has recognized all this and is already being promoted, and you're still not sure if it's worthwhile investing in this kind of digital marketing? What are you waiting for?

Follow me on Twitter - @SrdjanKali.

 

Comments (0)

You must Register or Login to post a comment

1000 Characters left

Copyright © GLBrain 2024. All rights reserved.