One common day often includes a lot of obligations: driving children to kindergarten or school, work, meetings (at work and after work), shopping, taking children from kindergarten or school ... and that scheduled appointment with a hairdresser or with a coach that we just missed.

In this kind of daily routine, it's no wonder that we miss the scheduled term. But it's not harmless either.

Non-appearance of clients leads to mutual dissatisfaction, loss of time and money and unnecessary frustration. If you own a medium or small business or work with people - whether you are a dentist, hairdresser, personal trainer or lawyer - you are aware of this problem.

The time that is not used today is the only resource that we can not make up for. The missed term can no longer be filled. In addition, there are additional complications: do I charge a customer? What happens in cases of delay when the entire schedule is moved and everyone is late? How to set up and prevent such things?

To address these problems, to the mutual satisfaction of you and your clients - we have identified the 3 most common reasons for clients non-appearing.

# 1 Clients forget the term

The first reason is obvious because of overcrowding with the information we talked about. Clients simply forget about the term they scheduled for you. If they have not recorded the term in the reminder, it is very likely that they might forget it.

Instead of being unhappy and angry with them for this reason, the good solution is to take responsibility and remind them before the term. If you take the initiative and remind your clients of the term, instead of relying on their memory or discipline, you will have multiple benefits for your business. Even in situations where clients have not forgotten the term, the kind message they receive from you is just an indication that you think about them and take care of them.

# 2 Unforeseen circumstances and other obligations

Often it happens that due to unforeseen circumstances and obligations, your clients are objectively prevented from appearing. It is true that in these situations reminders do not help much, however, it is advisable to remind the client a few hours before arriving, or to confirm whether they will come. This significantly reduces the likelihood of not appearance, as something would have to happen just before the arrival.

If it's about a couple of hours, information about the client not appearing can be helpful, because there is still time to use that term. Simply, in unforeseen circumstances, it may happen that customers forget to call and cancel the term, which is understandable, but also a good reason, by your message, to check if the client will come.

# 3 Quitting

The third reason for not appearing is at the same time a situation where there is not much room for understanding for this behavior of clients. On the other hand, anyone working with people knows that there is a small percentage of clients who simply do not appear or give up, without objective reasons.

It is up to us to be kind and professional, and the percentage of such cases can be further reduced by reminding, in combination with measures for such situations (eg fee for unjustified cancellation or fee for just booking terms).

I hope that those 3 tips will help your business grow.