With blog articles, you educate your target group, by regularly publishing high-quality texts you get credibility, in this way you increase the number of followers who become true admirers of what you do and, therefore, potential users of services you have in offer or customers of your products.

If you own a travel agency, say, you will write a blog about destinations and publish travel books, reportages, hotel reviews and everything related to travel, promoting in this way your own tourist offer, either directly or indirectly.

Attributes that can boast a high-quality informative blog article are:

• quality and original content
• informativeness
• education
• usefulness
• legibility
• understandability
• relevant and credible sources of content
• the unique style of writing.

In addition, there are also so-called viral articles that attract a large number of visitors with their content, which will further share with their friends and companions on social networks, which will lead to higher visibility and an increased number of blog's followers.

The characteristics of the viral article are:

• attractive address
• shorter introductory text
• plenty of interesting visual content in the form of photographs, videos, illustrations, etc.
• is often in the top-of-form form
• Most often, on the readers, it affects the emotional basis rather than the rational one.

As you have noticed, it is often a case of abuse of a title that is formulated to be shocking, scandalous, sensational, and in this way, it forces the reader to click on curiosity and look at what is behind this bombastic announcement (clickbait). Most often, however, the texts that follow do not have much to do with the title, and nothing is scandalously revealed, but the purpose of such articles is not to inform, but to earn or increase the visit based on clicks. We certainly do not recommend such a form of writing because it essentially negatively affects the blog and definitely cannot be called good practice.

The title really needs to be appealing, but the text that follows should be good. With viral articles, the accent is not so much on the text, but that does not mean that written and visual content should be inconsistent and meaningless. Viral articles are usually photographs or videos that, for one thing, need to have some significance for the target group.

HOW OFTEN DO YOU NEED TO PUBLISH THE TEXTS?

The answer to this question again depends on the industry, the habits of the target group, the range of topics you cover ... You can write a fashion blog or blog about everyday events every day, so you can post a few times a day shorter texts.

If however, you write tutorials for developers, for example, you can then publish it several times a month, but it should be exhaustive, professional articles that detail the use of a specific computer program, utility or programming language, or solve a programming problem.

Care should also be taken on the balance between the publication of informative and viral articles so that no form prevails.

HOW TO PLACE BLOG ONLINE?

Depending on the CMS you use, the article setting will depend. Each of the existing systems has similar options like those in Microsoft's Word - to select the font size, font, bold, italic and underlined text, as well as to enter a link, a predefined quote form, an item listing, an intro in the form of a text separated into a separate frame, entering photos and numbers of others.

It is desirable to use a number of different options in one text, in order to make users feel at ease as pleasant as possible and as little as possible. Because the reader's attention on the site should be kept and focused on the article.

Photos and other visual content that accompany the text are especially important. They need to be carefully selected so that they closely monitor what is written or explain the text more closely. It's also important that photos are as good as possible, but they need to be optimized for the site, so as not to slow down the load time of the website.

Most of the systems, most commonly used by WordPress, use HTML in the code, and it is, therefore, desirable to know the basics of HTML in order to successfully format the article and from the so-called text editor influences the appearance of the published article on the site.

WHERE TO FIND IDEAS

The better you know the area you are writing, you will also have more high-quality ideas, as you will be able to access themes from several different angles.

That's where the essence is when finding new ideas for texts. It is important that they reflect a new angle of observation, something that has not been processed so far but also to put an article in a context relevant to the readers.

Any blogger or web content writer may be left with no idea and inspiration for future articles. But also, it often happens that you have great ideas for your son when you least expect them. Therefore, we recommend that you always have notes or mobile phone apps with which you will write any idea that comes to your mind. And you will see, after a certain time, you will have a repository of high-quality potential writing topics.

In addition, we advise you not to write the blog in a rush, but to have a defined plan of posts that you update and update with new ideas and current newsletters.

We need feedback from you, so we can write better articles. Please, live your comment below.