Thus, Instagram describes a seemingly small test of design change with a huge potential impact on the welfare of users.
This move can reduce the sense of competitiveness on this social network, as users will not be able to compare the number of their likes with more popular users.
It will also encourage people to post what appears to be more authentic, rather than trying to jump as many likes. Instagram has confirmed that this design is an internal prototype that is not yet visible to the public.
"We are not testing it at the moment, but researching ways to reduce the pressure on Instagram is something we always think about," the Instagram headquarters said.
Other features that are being talked about, such as video calling and music for Stories, are at the same stage.
It seems that there is no plan to hide the attendant counters on user profiles, which are the right measure of popularity but also serve for the purpose of distinguishing creators of great content and assessing their value for marketing professionals.
Hiding likes can only put more attention on escorts and comments.
Even if users do not see the number of likes, they still significantly influence the feed ranking algorithm, so users will still have to struggle to see them. This change agrees with an increasing belief that the number of likes may be counterproductive or even harmful to the user's psyche.
Instagram co-founder Kevin Systrom sees the likelihood counter as one poster for publishing an Instagram story.
Last month, Twitter began testing the design that hides the count of the retweets behind an extra touch to discourage the inauthentic competition and the mentality of the user groups in a similar way.
And Snapchat never showed "Like Counts" or "Counters followers", which made him less stressful, but less useful for influential users. Narcissism, envy and spirality, and a low picture of themselves can arise from looking at the number of teens. They are a constant reminder of the status hierarchies created by social networks.
For many users, Instagram stopped at some point to be fun and began to look like the "heart" mines.
If Instagram introduces this option, it could put emphasis on art sharing and self-expression, and not, as before, that the user thinks that it is at a popularity competition.