Why is the speed of loading so important?
The lack of speed when loading is something you do not want to adorn your site. Although it can look flawless, has a stunning design, perfect content, great products and a wide range of services, it all falls into the water if its loading is too slow.
Having a slow site can hit your business in several ways.
A SLOW-LOADING SITE HAS A NEGATIVE IMPACT ON GOOGLE'S RANKING.
Google uses the site's speed as a ranking factor for desktop search since 2010, and as of July this year, Google will begin to use the site's speed as a ranking search factor over the mobile phone. If your download speed is slow to your site, this results in Google ranking it worse on search engine results and it's less likely that your audience will find it.
SLOW LOADING SITE NEGATIVELY AFFECTS USERS.
If your site does not meet the expectations of visitors, they will go to another site. These days, people expect that the site's download speed is 2 seconds or less, and one survey found that 40% of users leave the site whose load time lasts more than 3 seconds. Mobile users are even less patient - Google has found that 53% of mobile phone users will leave the site whose download time lasts more than 3 seconds.
A SLOW WEBSITE WILL COMPLETELY RUIN YOUR BUSINESS.
A slow website will not only reverse your position on search engines but will cost you visitors, potential customers, conversions and sales. According to one report, the delay of 1 second at loading time leads to 11% fewer page views and 7% fewer conversions. For online stores, 79% of people who are not satisfied with the performance of the website are unlikely to buy again from the same site. Translated into the lay language: if your website is slow, you lose potential revenue.
HOW TO CHECK THE SPEED OF LOADING THE SITE?
Now that you understand the importance of site speed, you're probably wondering how you can measure the performance of your site? Test your site's speed using one of the free tools that allow you to enter your site's URL and review speed, optimization, and other factors, as well as suggestions on how to improve site speed.
Although Google recommends a maximum download time of 3 seconds, an analysis of nearly a million sites around the world revealed an average loading time of 8.66 seconds, and incredible 22 seconds to fully load the entire mobile site.
4 WAYS TO IMPROVE THE PERFORMANCE OF YOUR WEBSITE
1. Compress (reduce) images and text
Huge sites take longer to load, and unnecessarily large files are one of the main reasons for the slow loading of the site. The speed of loading the site largely depends on the size of those files. So make sure that the size of the files and images is small before uploading them to your website. In site research, Google has found that 25% of sites can save more than 250KB by compressing images and text, and 10% can save more than 1MB. According to Google, the activities most likely to overtake the elements on web sites are retail shops, travel agencies, and various health facilities.
2. Direct the page content
The more elements on the page (text, title, buttons, images, videos, etc.), the lower the conversion rate. According to Google, since the number of page elements increases from 400 to 6,000, the conversion probability drops to 95%. This does not mean that you have to deny your web content, just make sure all the components of the page are relevant and necessary.
3. Check the add-ons
Add-ons (plugins) are designed to add or improve the functionality of your website, which is a good thing, so you do not need to completely eliminate the add-ons. But too many plugins or those outdated can significantly slow down your site. For better performance, perform an audit of your add-ons with your site administrator. Update all those that are still in use, but have new versions and get rid of everything you really do not need.
4. Evaluate the hosting of your website
At the very least, one thing can certainly slow down your site, which has nothing to do with the site itself, and that is the hosting site on which your site is located. Your choice of hosting can significantly affect how fast it works. Unless you have a very simple website with minimal traffic, you should use a hosting company that offers stable and secure hosting. The one that uses the fastest technology, has 24-hour surveillance and support and excellent security.