Money can not buy a high place on search engines, but with a little time and strategy, you can improve your position without spending a dime. There are 8 free ways to improve your ranking on Google Search.
IMPROVE THE USER EXPERIENCE OF YOUR SITE
The four best ranking factors are website visits, time spent on the site, number of open pages per session and bounce rate. All four factors are directly related to the experience your site provides to your users. It's pretty simple: If your site is easy and user-friendly and offers valuable information, you will get more visitors who will stay longer on it and visit multiple sites, which will improve your search ranking.
WRITE GREAT CONTENT OPTIMIZED FOR SEO
The high-quality content on your site is one of the best ways to increase traffic and improve on search engines. In fact, in a recent survey of marketing experts, 57% said that work on the quality content of the site was the most effective SEO tactic. Make sure your content is free, rich in keywords optimized for mobile devices, written to respond to the specific needs of your target audience and include valuable internal and external links.
THE MORE REVERSE LINKS
Backlinks are links to other sites with your own - it's one of the best ranking factors on Google. Inbound links from high ranked sites display the quality of your site, increase traffic and improve search ranking.
IMPROVE THE SPEED OF LOADING THE SITE
As a rating factor in July, Google began using the speed of opening a mobile version of sites. Although it has been announced that "speed update" will affect only a small percentage of sites, it's still a good idea to make sure your site is as fast as possible. It will certainly improve your position and user experience of visitors. If you need tips on how to improve the speed of loading the site, read our blog "How To Speed Up Web Pages Loading".
CORRECT NON-EXISTENT LINKS
Quality links on the site are one of the best ways to increase traffic and establish the authority of your site. But links that lead to error 404 affect your user experience and ranking on search engines. Use a tool such as BrokenLinkCheck or Dead Link Checker to find any non-existent pages.
OPTIMIZE YOUR IMAGES
Optimizing your images is crucial to increasing the speed of your site. It makes it easy for Google to identify images on it. Make sure that all of your site's images are compressed, have descriptions in their names, and include alt text.
USE THE HEADER LABELS H1 AND H2
Headers make your content readable and easier to understand for both people and search engines. There is a strong connection between the Google search engine and the use of header tags in the body of your site. Header tags are also a great way to show the structure of your content and emphasize key points.
OPTIMIZE YOUR SITE FOR LOCAL SEARCH
More and more people are using their smartphones to search for businesses nearby. To improve your chances of showing your business in relevant local searches, make sure to sign up for a site on Google My Business. Place relevant content in Google posts, sign in to local directories, and improve your online reputation with great recommendations.