In this modern internet age where everything is online, the choice to create a website for your business has become an obvious one. The key to staying on top of your game and maintaining an edge over your competitors is building a strong online presence. You can achieve this by designing a website that attracts the right visitors and converts them into paying customers.
Having a good website is so much more than choosing a memorable domain name and designing aesthetically pleasing pages—your website should serve a purpose.
Are you selling products or services? Who is your target market? Will your visitors immediately understand what you are trying to offer them when they reach your home page? Can they easily locate what they are looking for? These are some of the questions a business owner needs to have clear answers to before they start the web design process.
Web Design as an Asset to Your Business
You need to design your website in a way that makes information accessible with just a few clicks and scrolls. This is highly imperative because according to DesignAdvisor.net, 48% of people consider a website’s design to be the most telling factor when it comes to judging the credibility of a business. Degraded website design, on the other hand, is the number one reason why 94% of visitors bounce from a website and stop trusting it.
Quality User Experience
The primary purpose of your website is to attract potential customers. You can only do this if you provide them with quality user experience. This means your website should be easy to navigate, allowing visitors to browse without problems and delays.
Users who find your website difficult to navigate are likely to abandon it right away and look elsewhere. In fact, 50% of sales are lost because users can’t find information. By providing a good website experience, you will be able to grow your customer base and encourage more return visits, increasing your opportunities to make sales.
Increase Site Traffic
Providing good user experience can pay off in the form of increased site traffic. A good website can be accessed via any device and offers compelling content. It convinces visitors to stay, read, and browse more. Google and other search engines reward websites that provide value to users, which increases your chances of ranking higher in SERPs. This, in turn, can make you more visible to thousands of users, expanding your reach and driving more traffic to your website.
Growing Business Revenue
The capacity to turn leads into paying customers is what sets a good website apart from a less successful one. That is why it is ideal to have called to action buttons that compel your visitors to take action, whether it is subscribing to your newsletters or exploring products in your shop. CTAs are an integral part of every website design that leads to higher conversions and a boost in revenue.
A well-designed website is a must if you want to grow your online business. It is a place where your potential customers can get information, learn all about your products or services, and decide whether to make a purchase or not, so make it count.