How to use "Google My Business" to promote your business

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How to use "Google My Business" to promote your business
Srdjan Kali

Article by

Srdjan Kali

Jun 28, 2019

Showcase new products, services, or events to potential customers and users.

If you have applied your business to Google My Business (and should be), use the "Google Posts" option.

Google Posts, which were once available to a small group of organizations, are now available to all small businesses that use "Google My Business".

With Google Posts, anyone authorized to manage your listing on "Google My Business" can create short posts similar to those on social networks. Notify users and future customers about current offers, new products, company news or your upcoming events.

Once they are created, Google Posts will immediately appear in Google search results and on folders on your desktop and mobile phone. Content from Google Posts can also appear in the information box that appears to the right of the search results, called the Knowledge Sheet.

Messages can be up to 300 words and may include an image, video, GIF or event, including date and time. You can also add a button - the choices are Book, Order, Buy, Find More, Sign in, Accept Offer, Call.

Google Posts show how many times your post was viewed and how many times a visitor clicked the button (CTA). For a more detailed analysis, be sure to create a tracking URL for the CTA button, so you can track clicks and conversions on your site.

Messages will remain visible for seven days, after which they will expire and will be removed by Google. Event messages are highlighted after the event itself.

Although Google has not yet indicated whether these posts will improve your search position, they can be used to encourage organic traffic to your site, which should improve your position on the search engine's page (SERP).

 

HOW TO CREATE A GOOGLE POST

 

Computers

To create a post on your computer, follow these steps:


1. Sign in to Google My Business.
2. If you have multiple locations, open the one you want to manage.
3. Click on Create Post or in the menu click Posts.
4. The "Make a Post" screen appears. In the available options, select the type of post you want to create.
5. The options for adding pictures, videos, text, events, offer, and button to the post are displayed. Click on each field and enter the relevant information.
6. Click View to view the post review.
7. If everything is ok in the review, click on Post in the top right corner of the screen. If you want to change the post, click Back in the upper left corner of the screen to change the working version so that it is ready to be published.

 

Mobile devices

To create a post on your mobile device, follow these steps:


1. Open the Google My Business app.
2. In the lower-right corner of the screen, touch Devices, and when you tap, tap Posts.
3. You may be asked to add an image. If you do not want to add an image, tap Skip.
4. The "Make a Post" screen appears. In the available options, select the type of post you want to create.
5. The options for adding pictures, videos, text, events, offer, and button to the post are displayed. Touch each field and enter the relevant information.
6. Touch Review to view the post review.
7. If everything is OK, touch Publish in the top right corner of the screen. If you want to change the post, touch Back in the upper left corner of the screen to change the working version so that it is ready to be published.

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