Create trust

Why is it crucial to build trust with your visitor? There are times when the look of your site may decide whether or not a business partner agrees to do business with you. The first thing your client will do, while you are still on the phone with the client, is to open your website and see who they are dealing with. Not to mention situations where companies go on the stock market (Initial Public Offering) where seriousness, professionalism, transparency and above all confidentiality can decide whether to sell for $ 100, 200 or 300 million.

Be where you need to be

A very important character trait is that you are connected (affectionate), that is, transferred to the virtual world of the Internet, that you are present where you need to be. This means that it has you on all the important search engines, web directories, and especially the websites of your professional associations. A potential partner or buyer will often go to your association's website to see if you are a member, from when, in what capacity, and what information they can find. The problem with the internet, and with presentation, is generally that everyone knows that you can write whatever you want on your site or in your printed brochure. How can a potential buyer confirm that you are what you say you are?

Tell all about yourself

A good way to gain trust with web site visitors is for your site to show proof of life. To see that something is happening at your company all the time. To keep the site updated regularly, and above all to have an overview of events that are regularly entered. The whole point is that through regular news, the buyer or potential partner sees that you have nothing to hide. It also means that there are brief biographies of key managers and even that you have a company blog, where through direct interaction one can communicate with the company's key people. Yes - you are available.

Say you are successful

It is not said for nothing that success contributes to more success. Show successful customer satisfaction cases on the site. You can do this through (business) case studies to describe how you have successfully assisted your clients in situations that are relevant to them. Also through customer testimonials, where they talk about how much you helped them. Be sure to ask your clients to send you recommendations in writing. The effect of the recommendation is twofold, first visitors will see how successful you are in what you do, and more importantly, others praise you, not you yourself (as it happens).

Have a strong identity

Whatever you do, it is important for people about you to have the perception that you are unique. As best you can, differentiate yourself (and your site) from the rest. Visitors and customers will remember you more easily and for longer. Therefore, the confidence you gain from your customers will be stronger and lasting. Your site must be professional and clean. A world-wide survey on what constitutes authority is almost completed. You will be surprised that it is not the amount of knowledge, or experience, or previous references, but above all the purity and clarity of communication, that you know what you can and can convey to people so that they understand it better. So should your website be!

Be positive and friendly

Certainly this trait is important if you want to be accepted in society (and even business). But how do you convey this desired feature to your site? So make sure it's bright, bright and clean and open in color. He has to act positive. Remember that a website is a reflection of you and your company. Its appearance and the emotion it produces will have a direct impact on the relationship you will have with that visitor-customer in the future. No one likes grudges and bad guys.

Everything is in the eye of the beholder

At the end of this website identity story, remember that the essence of successful positioning and branding (in life as well as on the Internet) is in the minds of your consumers or users. This means that it does not matter what characteristics of your site you are targeting, but what perceptions of it and its identity that its users have. Just like in life with the people around you, some people will like you and some will not, primarily in relation to the perception you have about them. For your relationship, how you perceive your character traits is most important. If you already have a web site, make sure to set up a contact form where your visitors can convey their impressions. You need to find out what your visitors really think and feel. The goal is that over time, your visitors (or future customers) will love you and remember you, gain you trust and be loyal to you.