How Mobile Apps Can Increase Revenue for a Business

How Mobile Apps Can Increase Revenue for a Business
Juliette Anderson

Lopinion by

Juliette Anderson

Sep 18, 2020

Your business app holds the key to what most consumers are looking for in a brand these days ‒ convenience.

As a business owner, it is not surprising if you always scratch your head, thinking of increasing your revenue.

Sure, there is marketing and advertising. But have you considered making an app for your business?

Having your app may sound cumbersome and techy. After all, you need a team that can do it for you. Nonetheless, there is no denying that it comes with a handful of benefits.

According to a 2019 study published on Marketing Science, branded mobile apps help boost online and offline sales. If you are curious to know how that is possible, keep on reading.

1. Boosts Your Digital Presence

Many marketing professionals deem the popularity of smartphones as another marketing channel.

Come to think of it; there are 3.5 billion smartphone users worldwide. More than half of them use their devices to access the internet, and some use their smartphones to buy an item online.

Still, unlocking your phone and opening a mobile browser adds friction. This is where having a mobile app could come in handy.

Instead of opening a mobile browser and typing your web address on the address bar, a user can reach your business in just a few taps.

2. Keeps Your Users in the Loop

The beauty of having an app for your business is that you can take advantage of Push Notifications.

It is much like an SMS, but use fewer characters and appears on your smartphone's notification area instead of your inbox. This makes it an ideal marketing tool because you can stay in contact with your users.

Besides, Push Notifications are useful in various ways. For one, you can use this feature to send updates. If you have an e-commerce app, it can be a sale or re-stock alert.

You can also send notifications based on your user's location. With the help of geofencing technology, you can send a timely message when a user is within your store's range, for instance. Doing so can help boost foot traffic to your store.

3. Increases User Engagement

As mentioned earlier, a mobile app can boost your online and offline sales. That's because it encourages and increases user engagement.

But the key to keeping your users engage with your app is in app development.

Push Notifications is integral when working on your app. But it also helps to consider your user interface.

When your mobile app has an intuitive and easy-to-use interface, the more engaged your users become. That's because you are making it easy for them to accomplish a task. And this can range from buying a product, making reservations, and leaving feedback.

4. Compels Users to Take Action

Gone are the days of using product catalogs. These days, customers are all about instant gratification. And a mobile app can help them achieve that.

Imagine this: You are going out on a date with your spouse this coming Friday night. But instead of waiting on hold while on the phone, you would instead make restaurant reservations with ease.

Luckily, your favorite restaurant has a booking app wherein you can see any tables available for your date. You can also make and confirm your reservation without hassle.

All you need to do is appear with your spouse on Friday, enjoy your dinner, and pay your bill.

That's a hassle-free date night for you and instant sales for your restaurant.

5. Fosters Customer Loyalty

In relation to our previous point, providing service to your customers with ease encourages loyalty. This explains why it is ideal to have a mobile app for your business.

Still, ease of use is best coupled with creativity.

If you are a restaurateur and would like to encourage your patrons to make reservations using your app, how would you do it?

The solution can be as simple as incentivizing app reservations. For instance, users who made reservations via the app can receive a 10% discount on their bill.

And the beauty of having an app is that you can capture your user's details like a birth date.

You can leverage this information to foster customer loyalty. A great example would be giving them a freebie that they can claim on their birthday.

6. Personalizes Customer Experience

Another reason a user stays loyal to your app and business is because of personalized experience.

Using the previous example, personalization can be as simple as giving a user a birthday freebie. You can also opt to give them exclusive dibs on your upcoming products or events, because who would not want that?

Regardless, the key here is taking advantage of your mobile app to understand your users better.

It can be as simple as collecting personal user information. But if you have the resource, it would be best to understand consumer behavior.

For instance, which among your restaurant app users tend to order vegan meals often? Who among them always book family reservations?

Your app's backend may have the answer to these questions. And you can leverage this information to provide personalized services.

Mind you, businesses that take advantage of customer behavior data experience 85% sales growth.

Business Mobile Apps are All About Convenience

With the reasons we have listed above, there is no denying that having a mobile app for your business is like a gift that keeps on giving.

It allows you to keep your users in the loop, which helps boost engagement and loyalty. As a result, it helps increase your business revenue.

After all, your business app holds the key to what most consumers are looking for in a brand these days ‒ convenience.

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